A brand is like an enduring promise that needs to be fulfilled continuously. Miele adheres to this promise with the utmost commitment. For more than 107 years, Miele stands for highest product quality. Miele—that means durability, reliability, security and peace of mind. As part of this philosophy, Miele avows itself to Germany as its center of production. Ninety percent of the total value creation is generated here. "Made in Germany" is a promise of quality and Miele strives to fulfill the high requirements of our customers and provide them with appliances of the highest quality and tested durability to make their lives more comfortable.
One of Miele's core values is its products' durability.
The durability of Miele washing machines was recently validated by an endurance test commissioned by Germany's leading "wfk" laundry research institute.
The results of this independent study showed clearly that Miele washing machines were the only ones which were still in proper working condition after an excrutiating 4995-cycle endurance test equating to 20 years of service.
"Without the intervention of a service technician, only the three Miele machines survived the test in working order. On all the other appliances defects and failures occurred which in some cases were numerous and required a service call-out and even resulted in the premature termination of testing", states the survey.
