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2007 / 2008 Report 2006 / 2007 Report 2000 - 2002 Report

	Premium brand increases market leadership in 2006/2007
	Miele achieves highest turnover in company history: EUR 2.74 bn Sales of major domestic appliances top 3 m for first time ever
	Gütersloh. The five-strong team of senior management at the helm of the family-owned Miele company (Horst Schübel, Dr. Eduard Sailer, Dr. Reto Bazzi, Dr. Markus Miele and Dr. Reinhard Zinkann) presented record figures for the third year in succession. According to these figures, the domestic appliance maker Miele recorded continued growth during the 2006/2007 business year which ended on June 30. During the 2006/2007 period, the Miele Group increased turnover by just less than 8% to EUR 2.74 bn (compared with EUR 2.54 bn during the previous reporting period). According to Horst Schübel, board member responsible for Finances, Controlling and Administration at Miele Central Headquarters, "this represents the highest level of turnover ever achieved throughout the company's history".

	Miele's start into the 2007/2008 financial year is marked with optimism. The past business years clearly show the relevance of marketing concepts tailored to the needs of individual markets, innovative product developments and a corporate strategy geared to expansion as being instrumental in achieving sales and turnover growth. Miele's is rapidly becoming broadly accepted worldwide as the premium brand. "We will continue in the same direction", says Horst Schübel.

	As the economic upswing continues in both Germany and many other western European countries, bringing about an improvement in consumer spending, Miele as a premium brand is likely to continue to profit even more than its competitors from growing demand. Demand for Miele products on eastern European markets and overseas also continues to rise. These markets are being plied systematically and purchasing power there continues to grow apace, as Miele turnover figures over the past years indicate. "We are well equipped to face the challenge of the 2007/2008 fiscal year and, with the aid of many new products, particularly in the built-in sector, to achieve growth levels similar to those of the past business year", says Horst Schübel.

	Marked increase in sales compared with previous year
	According to figures published by Miele & Cie. KG (Gütersloh), more and more consumers are making Miele the brand of their choice, placing their trust in quality products and services. Miele

	Unit sales in all domestic appliance categories were significantly higher than in the previous year. Sales of ovens, hob units, cooker hoods, steam cookers, microwave ovens and coffee machines, in particular, experienced double-digit growth. Many new models and numerous product improvements resulted in Miele selling over 3 million major domestic appliances for the

	New dishwasher and vacuum cleaner series also added further impetus to sales. Dishwashers sporting unique features such as a self-closing door or an in-door salt container set new records, with sales reaching almost 600,000. Once again, Miele vacuum sales topped the 2 million mark, with sales rising to precisely 2.12 m, representing an increase of 117,000 units.

	Increased sales figures were also reported on the commercial side, above all by laundry machines and Miele's 'Little Giants', semi-commercial washer-extractors and tumble dryers. The launch of new large-cabinet decontamination units for hospitals and laboratories also proved to be extremely successful.

	Miele corporate strategy brings success at home and abroad
	"We have made clear progress in consolidating our position as premium brand and market leader", says Dr. Reto Bazzi, board manager responsible for Sales and Marketing. Aboveaverage growth was recorded by Miele's 37 foreign sales companies. There, turnover grew by over 10% to EUR 1.95 bn (compared with EUR 1.77 bn year on year). Turnover on the German home market increased by 2.5%. Consequently, Miele's foreign turnover share grew by two percentage points from 70% to 72%. The key to this success lies in a corporate sales strategy focussed on growth. "Miele tailors national product ranges to cater for consumer wishes and to meet local requirements", explains Dr. Bazzi. In the list of Miele's top ten biggest markets, Germany is followed by the Netherlands, Great Britain, Switzerland, the USA, France, Austria, Belgium, Australia and Italy, each with their own sales subsidiaries.

	The greatest potential for turnover growth, in percent, is currently coming from Russia and the CIS states as well as the whole of Eastern Europe in general - from the Czech Republic to Hungary and Poland. Miele's traditional overseas subsidiaries in Australia, Japan, the US, Canada and South Africa also reported double-digit growth. Excellent progress was also made in new overseas markets ranging from Hong Kong, Singapore, the United Arab Emirates to Mexico. Miele subsidiaries in Scandinavia and Northern Europe had also obviously set their sights on achieving good growth, with Norway, Denmark, Finland, the Republic of Ireland, Great Britain and Sweden all turning in high double-digit growth figures. Southern Europe, led by Spain and Italy, also recorded growth in double digits.

	Excellent results were also achieved in traditional Miele markets bordering on Germany. With a sales share of almost 60%, these countries, together with Germany, still represent the backbone of the Miele group. Here, too, Miele is clearly ahead of its competitors in terms of turnover growth and was able to improve its excellent position on markets in Germany, the Netherlands, Belgium and Switzerland.

	Miele group investments total EUR 177 m, including EUR 108 m in Germany
	The Miele Group invested EUR 177 m in the past business year compared with EUR 135 m in the previous year, including investments of approx. EUR 108 m (2005/2006: EUR 100 m) in Germany. On June 30, 2007, more than 15,949 employees were on the Miele payroll (compared with 15,019 the previous year), a year-on-year increase of approx. 6%. A worldwide increase in the demand for Miele appliances resulted in this workforce increase of 930, largely in production but also in marketing, sales and service.

Miele manufactures its appliances and parts in factories in Germany, the Czech Republic and Austria.
Miele markets its products in all European countries, the Canada, South Africa, Australia , Japan and Hong Kong via its own subsidiaries and in many other markets through authorized importers.

For a listing of all Miele subsidiaries with websites, click here.
In the business year ending June 30^th 2002, Miele achieved the highest sales ever in the company's 103-year history. Sales topped € 2.24 billion.
Despite the noticeable downturn in the German economy and an associated drop in the demand for domestic appliances, Miele was able to match the group turnover of the previous year, recording sales of EUR2.17bn (DM 4.25bn).
This feat was only possible thanks to the exceptional efforts made outside Germany, where new products with a range of improved features met with an excellent market reception. During the past decade, Miele group sales worldwide have grown by EUR 540M (DM 1.06m) from EUR 1.63 bn (DM 3.19 bn) to reach current levels.
These promising developments abroad resulted in Miele's foreign turnover share increasing to 62%, with the Netherlands accounting for the single largest share of Miele's foreign sales, followed by Switzerland, France, Austria, Great Britain and the United States of America.
The prime movers in the 2000/2001 business year were above all Miele's overseas subsidiaries, which for the most part reported double-digit growth.
For a large proportion of consumers the world over, quality and durability are the prime purchasing motives, combined with future-proof technology and the after-sales service provided by both Miele and Miele's authorized dealers. This is borne out by the highest sales of washing machines, tumble dryers, dishwashers, cookers and refrigeration equipment which Miele has ever achieved outside Germany.
During the 2000/2001 financial year, the Miele group invested more than EUR 123 m (DM 240m), of which 31% were used to fund projects outside Germany. The bulk of investment activity was devoted to expanding Miele's international sales infrastructure, upgrading production processes with potential environmental relevance, extending production facilities and improving logistics.
Miele, a world-renown quality manufacturer of domestic appliances, commercial machines and kitchens, had 315 more employees at the end of the 2000/2001 business year than in the previous year. This equates to a 2% increase in the workforce, bringing the total number of employees to 15,259. Of these, 3,434 were employed by Miele outside Germany.

	Highest turnover in company's history: EUR 2.81 bn
	Successful Miele 2007/2008 business year
	Significant progress on international front
	EUR 2 bn mark hit outside Germany

	Gütersloh, August 11, 2008 – Miele continues to grow around the globe. Miele, manufacturer of domestic appliances, achieved its highest turnover ever in the 2007/2008 business year which ended on June 30. The family-run company, headquartered in Gütersloh, Westphalia, and founded in 1899, increased turnover in the period under review by 2.5% to EUR 2.81 bn compared with EUR 2.74 bn the previous year. "We have made great inroads towards internationalization", says Miele board member and Managing Director Horst Schübel, responsible for Finances, Controlling and Administration.

	Whereas the Miele group as a whole topped the EUR 2 bn mark some five years ago, turnover outside Germany alone this year exceeded the same figure for the first time. Over that same 5-year period, Miele's foreign turnover share rose from just under 69% to over 73%. Staff levels over the past 5 years have risen worldwide by 1041 to a current 16,163 employees. Miele subsidiaries increased their headcount in marketing, sales and service by 990. "Miele is currently well positioned on all five continents as the premium brand", says Schübel.

	Miele group investments total EUR 182 m, including EUR 110 m in Germany
	The Miele Group invested EUR 182 m in the past business year compared with EUR 177 m in the previous year, including investments of approx. EUR 110 m (EUR 108 m in 2006/07) in Germany. Over the past 5 years, Miele has reinvested no less than EUR 750 m with more than two-thirds (approx. EUR 510 m) benefiting Germany. As per June 30, 2008, the Miele Group employed a workforce of 16,163 (15,949 in the previous year). Expansion at Miele subsidiaries alone increased the number of employees in marketing, sales and service by 214 (1.3%).

	Miele achieves growth through sustainable strategy
	Miele entered the 2008/2009 fiscal year 'with curbed optimism' according to the five-strong board of directors of the family-run company, Horst Schübel, Dr. Eduard Sailer, Dr. Reto Bazzi, Dr. Markus Miele and Dr. Reinhard Zinkann. Despite a general drop in spending in traditional markets in mainland Europe, Miele remains confident.

	With a model range including premium cooking, baking and steam cooking appliances alongside refrigeration products, coffee makers, dishwashers, laundry care machines and floorcare products as well as commercial machines and medical devices, Miele is well positioned to grow. With 80% of products selling to European markets including Germany, Miele intends to further improve its position in the current business year.

	Growth at Miele will reflect a sustainable business model with a focus on the quality and durability of its products. "All the products we develop and produce are built to last 20 years and are designed to meet the needs of a stable and discerning customer base", explains Dr. Eduard Sailer, the board member responsible for technical development: "Steady, sustainable growth here at Miele stems from our position as technology leader", says Dr. Sailer. Thanks to the newly launched 'Generation 5000' series comprising innovative built-in appliances such as ovens, cooktops, steam ovens and coffee makers for demanding customers, Miele has opened up a new platform for further growth. The same applies to laundry care products, dishwashers and vacuum cleaners. Miele is also helped on its way by excellent test reports, superb quality and a whole host of unique selling propositions such as the honeycomb drum on washing machines and tumble dryers or the third-level cutlery tray and the in-door salt dispenser on dishwashers.

	Above-average performance outside Germany
	Miele's foreign subsidiaries reported exceptionally good results, well above the average. "We have made clear progress in consolidating our position as premium brand at our 42 subsidiaries", says Dr. Reto Bazzi, board manager responsible for Sales and Marketing. Foreign sales grew by almost 5% to EUR 2.04 bn compared with EUR 1.95 bn in the previous year. Consequently, Miele's foreign turnover share grew from 72% to 73%. Germany heads the league table of the 10 strongest Miele subsidiaries worldwide, followed by the Netherlands, Great Britain, the United States, Switzerland, France, Austria, Australia, Belgium and Russia.

	The largest percentage growth, though, came from Eastern Europe. All Miele subsidiaries there, from Russia, the Czech Republic, Poland, the Ukraine, Croatia, Hungary, Slovakia to Slovenia, reported healthy 2-digit growth. Pleasing, too, was progress made overseas. This not only applies to the stronger countries such as the United States, Australia and Canada, but also to regions in South America and Asia where Miele sees great potential for future growth.

	A weak US dollar slowed growth in euros, but Miele nevertheless managed to grow in local currency as well. Notwithstanding the ongoing real estate and banking crisis, our Miele subsidiary in the United States achieved double-digit growth even in dollars during the 2007/2008 business year, indicating the market for premium, quality appliances in America is stable.

	Within Europe, Miele achieved high double-digit sales growth in the north and the south. Success was spearheaded by Turkey, followed by Norway and Finland, but healthy growth also came from Miele subsidiaries in Denmark and Ireland in the north down to Greece, Portugal and Italy in the south. Great Britain, too, reported strong growth in local currency, although this was unfortunately not reflected to the same degree in sales in euros.

	General consumer reticence on markets in Spain, France and Germany coupled with a downturn in the residential construction industry left its mark on sales. However, Miele grew on all European markets, even clearly outperforming the general market in many cases. Sales growth in Austria, Belgium, Luxembourg, the Netherlands and Switzerland helped Miele consolidate its leading position in these countries. Sales volume at Miele Germany suffered a slight decline in the past financial year, dropping 3% from EUR 770 m to EUR 744 m. However, during the first six months of 2008, Miele in Germany saw turnover rise by 11%. Miele performed significantly better than the industry average, with competitors experiencing stagnant sales during the first half of 2008.

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