Miele Aligns with Chefs Kyle Connaughton and Norbert Niederkofler on a Sustainable Cooking Campaign

Global Partners Share “Stories From Our Only Home” To Bring Consumers on a Socially-Conscious Culinary Adventure

Miele, the largest German family-owned premium appliance manufacturer announces the global partnership with Chef Kyle Connaughton of three-star Michelin restaurant, SingleThread, located in Healdsburg, CA and Chef Norbert Niederkofler, Executive Chef at three-star Michelin restaurant St. Hubertus at Hotel Rosa Alpina and owner of AlpiNN Food Space and Restaurant, both located in South Tyrol, Italy. The brand selected Chef Kyle based on his beliefs in sustainability and creation of exquisite cuisine.

Miele and the Michelin-star Chefs created “Stories from Our Only Home,” a series of videos about the planet, people and produce – most importantly, promoting the importance of sustainability in and out of the kitchen.

In his video, world-renowned Chef Norbert launched a gastronomic revolution coined, “Cook the Mountain,” and shared his relentless pursuit of meaningful innovation, in which he advocates for sustainability through the ethical sourcing and cooking of ingredients.

Sharing the global message of sustainability, Miele and Chef Kyle continue to educate viewers with a new series, in which the chef speaks about his vision and his team’s efforts in sustainability through his circular approach. In the short film, Chef Kyle and his team demonstrate how they are putting this promise into actionable steps that are ever-evolving for improvement.

“We are incredibly proud of the partnership with Chef Kyle and his wife, head farmer, and co-owner of SingleThread, Katina Connaughton. Chef Kyle and Katina share the same philosophy as Miele and the same values about sustainability being at the core,” said Søren Rye, President and CEO Miele USA and Mexico. “We all have a responsibility to do everything we can to ensure a brighter, more sustainable future. 'Immer Besser' defines the commitment Miele insists upon to always do better in everything we do. It continues to inspire us to create even better, smarter appliances so that the homes and businesses they serve are more sustainable from generation to generation. Chef Kyle, Katina and their team exemplifies this with their circular approach that reduces food waste and consumption of non-renewable energy.”

Like Miele, Chef Kyle and Katina have designed every part of the award-winning restaurant and 24-acre farm with purpose. Between growing their own seasonal produce and feeding food scraps to the farm’s animals, nothing is wasted so they can strive to create a healthier, sustainable habitat for generations to come. The video aims to share this circular concept as a means for inspiration.

“We like to think we're a work in progress. Always looking for ways to improve,” said Chef Kyle Connaughton. “Having a partner like Miele who shares this philosophy, we know we aren't alone. It's about working together to protect and preserve what we have. When you understand everything is connected, you never take anything for granted again. That's real progress.”

The synergies between the brand and the chef and farmer are illustrated throughout the “Stories from Our Only Home” campaign. There’s a strong link between longevity and craft. When a product is made with care and built to last, it will be here long after we are gone, similar to Connaughton’s approach to farming and living from the land. Between the longevity of Miele products, the goal of reducing food waste and the desire for constant improvement, these core brand elements are also reflected in the Chef and his restaurant, inn, and farm. The film takes a documentary approach, capturing the Connaughtons as themselves in their natural habitats, both on the farm and the restaurant.

This global campaign will run digitally across Miele social media platforms throughout 2024. The campaign will conclude with a celebratory series of events in partnership with the brand at SingleThread Farms.

For an opportunity to be one of the first to learn more about this exclusive event, and to view the  campaign, please visit MieleUSA.com.

About Miele

Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications. Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 22,300. The company has its headquarters in Gütersloh in Westphalia.

To learn more, visit MieleUSA.com, and follow us on www.facebook.com/mieleus and Instagram @Miele_com.

About SingleThread

The first and only Three Michelin-starred restaurant in Sonoma County, a recipient of the World’s 50 Best Restaurants’ “Miele One to Watch" Award and ranked #46 on the 2024 World’s 50 Best Restaurants list, and La Liste’s rated #2 Best Restaurants in the world, SingleThread is a farm-driven restaurant and inn that offers a unique and authentic taste of the region and season. SingleThread was born out of Kyle and Katina Connaughton's California upbringing, extensive international travels and experiences living and cooking abroad in world-renowned restaurants in the UK and Japan. Their philosophy is rooted in a wealth of Japanese principles and traditions surrounding hospitality, food culture and service while focusing on the seasons, their farm, the products of Sonoma, and the health and wellness of their guests. Together with SingleThread Co-Owner and CEO of Vertice Hospitality Management Tony Greenberg, their goal is to evoke an authentic experience of their Sonoma lifestyle which combines the art of sustainable agriculture with culinary excellence, fully integrating the farm into its hospitality spaces, with food sourcing and storytelling at the forefront.