Miele Celebrates Moments at Kitchen & Bath Industry Show

Brand to Cherish Memories and Treasured Heirlooms While Setting a Path for the Future of Kitchen Appliances

Miele, the world’s leading manufacturer of premium domestic appliances, is proud to celebrate its historic 125-year span of developing and manufacturing home appliances with an iconic booth that honors the past, present and future of the brand at the Kitchen & Bath Industry Show (KBIS) from February 27-29, 2024, in Las Vegas.

Miele will showcase treasured moments in life as well as heirloom pieces passed down through several generations. It is these moments that Miele has been proud to be a part of for over a century. Whether it is the preparation of the favorite family recipe that was done in a Miele Oven or the preservation of  the family China using the high performance Miele Dishwasher or even a cherished teddy bear passed down from generation to generation, Miele has been there  throughout the decades. Guests will be able to relive these life moments through an interactive booth that will feature Miele cooking, cleaning and cooling appliances.

“For the last 125 years, Miele has been proud to offer efficient, high-performing appliances to its customers,” said Søren Rye, President and CEO of Miele USA. “We’re once again excited to showcase these innovations in a new lens to our retail partner, designer and builder networks at the largest industry trade show.”

Throughout the booth, attendees will have the opportunity to see and experience the newest launches from Miele. To further expand upon its induction cooking, the brand will introduce new models in its KM7000 series of Induction Cooktops, as well as a new discovery Induction Range. Miele will also unveil a 24” Combination Oven, which merges an induction (or the option of electric) cooktop with an oven, ensuring efficiency with a single plug and also more usable surface space as the controls are all located on the oven. The new Miele Duoflex, a cutting-edge design two-in-one cordless stick vacuum will make its debut at the show. Updates to the brand’s G7000 Dishwasher series will also be on display.

To recognize the brand’s 125^th Anniversary, Miele is introducing a new color option to the Generation 7000 ArtLine built-in appliance line-up. Designers and homeowners will now have the option to incorporate the new Miele Matte Black into their kitchens.  This anniversary color edition adds to the endless design options in the built-in appliance category including ContourLine, PureLine, ArtLine, and VitroLine. All Generation 7000 appliances provide smart assists to help users attain culinary excellence, such as an in-oven camera, SoftClose and SoftOpen, as well as a function that prevents overcooking.

The booth will also feature appliances from the Professional for the Home category. The Little Giants washer (PWM 908) and dryer (PDR 908 HP), both engineered for commercial use yet compact and versatile enough for a home, offer low energy consumption and gentle fabric care. Customers can experience efficiency, quality, and flexibility – right in the comfort of their own home. For durability and longevity in the kitchen, the ProfiLine Dishwasher (PFD 104 SCVi XXL), will also be on display. With an intuitive user interface, smart features and 8 programs with short cycle times, customers can expect professional-level clean for their dishes and glassware.

Additionally, to fully experience Miele, the brand has incorporated three additional experiential areas including a very unique culinary experience where guests will be embedded into a showcase that celebrates New Year’s traditions from around the world through food which has been crafted by the culinary partners from 3-Star Michelin Single Thread Farm (Healdsburg, CA); next, guests can be transported to relive how Miele began and see how it has evolved into what it stands for today; and, to complete the journey, guests can enter the Café to experience where Miele is headed toward in the foreseeable future.

One of the core pillars of the Miele brand is sustainability and the 2024 Miele booth is proudly designed having repurposed approximately 60 percent of the previous year’s KBIS booth, however it is now repositioned in a layout that will be unrecognizable to returning guests. “Immer Besser” defines the company’s commitment to always do better in everything it does, including being as environmentally sound as possible. This promise keeps motivating the brand to make better, smarter appliances so the homes and businesses they serve become more sustainable, from one generation to the next. Product and manufacturing statistics, as well as value propositions will be displayed throughout this year’s booth as a way to ensure the brand stands by its commitment to be “Forever Better.”

“We are extremely excited to once again be part of and support our industry at KBIS 2024 and to be able to share our Miele moments with our guests.  We did not want to just display products but we wanted to create an experience through story telling that will fully engage visitors into our brand. ”, explains Kelly Lam, Vice President of Marketing, Miele USA.

Attendees are encouraged to view the kitchen innovations, as well as the brand’s complete product portfolio on display at KBIS at booth #W2401. For more information, please visit MieleUSA.com.

About Miele:

Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications. Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 22,300. The company has its headquarters in Gütersloh in Westphalia.

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