Miele to Launch Newest Generation of Cooling Technology

Modern MasterCool Line Transforms Design, Adds New Size Options and Technological Features to Premium Performance

Miele, the world’s leading manufacturer of premium domestic appliances, announced the coming of a new generation of its innovative MasterCool line, offering first-in-class refrigeration with enhanced cooling performance and a sleek aesthetic. With new technology and an intuitive, modern design, the new Miele MasterCool line provides a more customized, convenient and sustainable solution for homeowners.

“With the redesign of MasterCool, Miele fully offers a premium whole kitchen suite,” said Catherine Grayson-Roper, Vice President of Marketing, Miele USA and Mexico. “The new sizes can accommodate more diverse kitchen layouts and the integrated innovation is unparalleled.” 

Featuring a modern and harmonious design, the interior of the new refrigeration has been completely redesigned in stainless steel and is complemented by dark design elements such as the appliance frame, the frame of the glass shelves and the drawers. The cooling line will also be equipped with the new BrilliantLight Pro LED Lighting for a perfectly illuminated light-flooded interior cavity in a modern design.

The newly designed models, which will be offered in 30”, 36” and 42” sizes, will cater to different kitchen designs and layouts. Designs will include both bottom mount and French door options. The 42” model will also feature Freeze&Cool, flexible use of the upper freezer drawer for added flexibility. Whether users need to cool drinks or thaw ice cream, Freeze&Cool offers a temperature range of +39.2^°F – -0.4°F, with five pre-set settings.

Most notably, select models in the new MasterCool line will feature up to four integrated cameras in the fridge compartment. The cameras will be located under the top door shelves and in the ceiling so that users will have a full view of the inside of their appliance from anywhere using the Miele@Home app. The cameras capture individual areas of the refrigerator compartment, including the inside of the drawers when the doors or drawers are opened and closed.

“With sustainability and rising food costs in mind, reliable and regulated cooling technology has become critical in any kitchen,” said Dirk Sappok, Director of Category Management, Kitchen Appliances, Miele North American Region. “We’re excited to offer new innovation in refrigeration that helps consumers keep track of what they currently have on-hand so that waste is further limited.”

Thanks to the upgrade of the freshness system to MasterFresh Pro in all models, food now stays fresh up to five times longer, significantly reducing food waste. By selecting from the food options, the humidity level will be adjusted automatically.

The new MasterCool line provides optimal freshness and storage of food with features including:

• FoodView*: Integrated cameras that provide viewing of the fridge compartment while on the go^*.
• M Touch Pro Full-Touch Display: The combination of the colored icons and clear text instructions makes for intuitive operation. Tips have also been integrated, which are particularly helpful in maintenance situations, e.g. cleaning or changing a filter.
• MasterFresh Pro: Optimized freshness system that keeps food fresher for five times longer.
• Longlife AirClean Filter: Unique, innovative integrated activated charcoal filter system to reduce odors from the fridge compartment that is regenerable with a lengthy lifespan.
• WiFiConn@ct: Allows users to control temperatures, switch on programs, receive alerts and order accessories from anywhere through the Miele@Home app (available on Android and iOS devices).
• Freeze&Cool^*: Flexible usage of one freezer drawer to customize the temperature range for various needs and endless possibilities.
• BrilliantLight Pro^*: In addition to the LED lighting elements in the side panels, the appliances are equipped with lighting elements in the top frame and at the top of the backwall to illuminate the full interior.
• Installation Options: Options to be installed flush with either a kitchen cabinet or a stainless-steel panel. Proud installation is also possible.

• Dual Ice and Integrated Water Dispenser*: Two ice sizes created simultaneously in separate bins for added customization; internal water dispenser integrated into the left side panel offering fresh, filtered water at your convenience.

The new MasterCool line will be available starting in October 2025. For more information, please visit MieleUSA.com.

About Miele

Miele is recognized as the world's leading supplier of premium domestic appliances, with an inspiring portfolio for the kitchen, laundry and floor care. The company also offers machines, systems and services for use in hotels, offices, care and medical technology. Since its foundation in 1899, Miele has lived up to its brand promise of "Immer Besser" in terms of quality, innovation, performance and timeless elegance. With its durable and energy-saving appliances, Miele helps its customers to make their everyday lives as sustainable as possible. The company is still owned by the two founding families Miele and Zinkann and has 15 production plants, eight of which are in Germany. Around 22,700 people work for Miele worldwide. The company has its headquarters in Gütersloh in Westphalia.

To learn more, visit www.MieleUSA.com, and follow us on www.facebook.com/mieleus, www.youtube.com/mieleus and Instagram @Miele.