Privacy Policy
Privacy Policy
Miele's policy on data protection
Miele, Inc. ("Miele" or “Us”) is committed to safeguarding your privacy online. Please read this privacy policy to understand how your personal information will be treated as you make full use of this website (the "Site"). This privacy policy is only applicable to the information we collect from the Site. This privacy policy may change from time to time, so please check back periodically.
WE PROVIDE THE SITE FOR USE ONLY BY PERSONS LOCATED OR RESIDENT IN THE UNITED STATES OF AMERICA, ITS TERRITORIES AND POSSESSIONS (THE “U.S.”). MIELE MAKES NO REPRESENTATIONS OR WARRANTIES THAT MATERIALS ON THIS WEBSITE ARE APPROPRIATE OR AVAILABLE FOR USE IN OTHER LOCATIONS, AND ACCESSING THEM FROM TERRITORIES WHERE THEIR CONTENT IS ILLEGAL IS PROHIBITED. IF YOU ACCESS THIS SITE FROM OUTSIDE THE U.S., YOU DO SO AT YOUR OWN RISK AND MIELE DISCLAIMS ANY AND ALL RESPONSIBILITY OR LIABILITY FOR COMPLIANCE WITH ANY NON-U.S. LAWS.
- What This Privacy Policy Covers
- Information Collection and Use
- Information Sharing and Disclosure
- Google Analytics
- Cookies
- IP Addresses
- Links To Other Sites
- Security and Integrity of Information
- Limitation of Liability
- Retention of Information
- Your Privacy Choices
- Your California Privacy Rights
- Questions or Suggestions
1. What This Privacy Policy Covers
This privacy policy covers our treatment of personally identifiable information that we collect when you are on the Site or in email, text and other electronic messages between you and this Site. This privacy policy does not apply to information collected by (i) us offline or through any other means, including any other website operated by Miele or any third party or (ii) any third party, including through any application or content .
2. Information Collection and Use
We collect personally identifiable information when you send us requests for information through our Site. We may also collect such information from our affiliates and third parties. We collect information about the services that you use and how you use them, like when you watch a video, visit a website that uses our advertising services or view and interact with our ads and content. This information includes duration and quantity of page visits, downloads, specific product searches and needs and/or such information that a service such as Google Analytics would capture. See www.google.com/analytics. Personal data that you convey to us via our Site is collected, stored, used and processed by or on behalf of Miele.
We also automatically receive and record information on our server logs from your browser.
We use your information for five general purposes:
- To fulfill your requests for certain information and services;
- To provide our services to you;
- To contact you about our services and related services;
- To ensure the security of the Site; and
- To share your information with our employees and affiliates to help serve you better.
We may also use information provided by you in other ways which we typically describe to you when you provide such information or for any other purpose with your consent.
3. Information Sharing and Disclosure
We may disclose aggregated information (that is, information which does not contain personally identifiable data of any individual user) about our users without restriction.
We will send personally identifiable information about you to others only when:
- We have your consent to share the information; and/or
- We need to share the information to provide a service you have requested; and/or
- We need to send the information to companies or people who work on behalf of Miele to provide a service to you; and/or
- We respond to subpoenas, court orders or other legal requirements; and/or
- We find that your actions on our Site violate any applicable terms of use or usage guidelines or
- To protect the rights, property, or safety of Miele, our customers or others; and/or
- We need to share the information to ensure the security and accuracy of the Site; and/or
- An affiliate or third party wishes to have access to your information to provide you with goods or services which may be of interest to you.
4. Google Analytics
Our Site uses Google Analytics, a web analysis service provided by Alphabet, Inc. (“Google”). Google Analytics uses so-called cookies, which are text files placed on your computer, to help the website analyze how users navigate the website. See III. Information Sharing and Disclosure The information generated by the cookie about your use of the website will be transmitted to and stored by Google on its servers. More information about the technology used by Google is available at www.google.com/analytics.
5. Cookies
Cookies are small text files that a web site can send to a user's browser for storage on the hard drive. Cookies can make use of the web easier by saving status and preferences about a web site. Generally, websites use cookies to:
- Remind site owners who users are and to access user information in order to deliver a more personalized service, and
- Estimate audience size.
Each browser accessing such a site is given a unique cookie. Information collected by those cookies is sometimes called "click stream" or "click trail" and may also describe pages seen by the user and track user patterns, preferences and length of stay on a particular page.
6. IP Addresses
When a web browser requests a web page or e-mail from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called an Internet Protocol Address ("IP Address"). We collect IP Addresses through the Site. These IP Addresses may be used for various purposes, including, but not limited to:
- Diagnose service or technology problems that are associated with the IP Addresses;
- Estimate the number of users visiting the Site;
- Send the most appropriate marketing, advertising or services information; or
- Assist companies or persons who provide information in our service to track visits to their pages.
7. Links To Other Sites
We may provide links to external sites (provided by third parties) as a convenience to you. When you click on any such link, you will leave the Site. We have not necessarily reviewed or approved the information on those other sites and will not be responsible or liable for the accuracy or completeness of the content of those or any other sites or any products or services that may be offered through those or any other sites. Should you rely upon that content, or otherwise use it in any way, you do so at your own risk. The inclusion of any such link does not imply Miele's endorsement of the owner or operator of the external site, the external site itself, or the products or services that the external site describes, promotes or sells. We are not responsible for the privacy practices or the content of external sites. Our privacy policy does not apply to any external site. Miele will not be responsible for any losses, damages or other liabilities incurred as a result of your use of any linked sites.
8. Security and Integrity of Information / Warranties
The security of your personally identifiable information is important to us, and we treat our data as assets that must be protected against loss and unauthorized access. We employ reasonable and customary information-security techniques, but no security system is capable of meeting all anticipated or unanticipated security needs.
You understand that we cannot and do not warrant that files available for downloading from the internet or the Site will be free of viruses or other destructive code or the like. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our Site for any reconstruction of any lost data.
YOUR USE OF THIS SITE IS AT YOUR OWN RISK. MIELE DOES NOT REPRESENT OR WARRANT THAT ITS SECURITY SYSTEMS WILL BE FOOLPROOF OR ABLE TO FULFILL ANY ESSENTIAL PURPOSE, OR THAT YOUR PERSONALLY IDENTIFIABLE INFORMATION WILL BE PROTECTED AGAINST LOSS, MISUSE OR ALTERATION BY THIRD PARTIES.
9. Limitation of Liability
IN NO EVENT SHALL MIELE OR ANY OF ITS AFFILIATES OR ANY OTHER PARTIES INVOLVED IN THE CREATION, PRODUCTION, OR DELIVERY OF THIS WEBSITE ON MIELE’S BEHALF, BE HELD LIABLE OR RESPONSIBLE IN ANY WAY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, LOSSES, OR LIABILITIES OR ANY COSTS OR EXPENSES INCURRED IN CONNECTION THEREWITH, THAT MAY BE INCURRED AS A RESULT OF YOUR USE AND/OR INABILITY TO USE SITE; ACCESS TO THE SITE; CHANGES IN THE CONTENTS OF THIS SITE OR FROM ANY OTHER WEBSITE ACCESSED THROUGH A LINK FROM THIS SITE; OR, FROM ANY ACTION MIELE TAKES OR FAILS TO TAKE AS A RESULT OF ANY ELECTRONIC MAIL MESSAGE OR ANY POSTING SENT OR TRANSMITTED BY THE USER TO MIELE OR ANY OF ITS AFFILIATES, AND ANY OTHER PARTIES INVOLVED IN THE CREATION, PRODUCTION, OR DELIVERY OF THIS SITE SHALL HAVE NO RESPONSIBILITY TO MAINTAIN THE MATERIAL AND SERVICES MADE AVAILABLE ON THIS SITE OR TO SUPPLY ANY CORRECTIONS, UPDATES, OR RELEASES IN CONNECTION HEREWITH.
ANY MATERIAL ON THIS SITE IS SUBJECT TO CHANGE AT ANY TIME WITHOUT NOTICE.
FURTHERMORE, MIELE SHALL HAVE NO LIABILITY OR RESPONSIBILITY WHATSOEVER FOR ANY LOSSES SUFFERED CAUSED BY VIRUSES OR OTHER DESTRUCTIVE CODES OR THE LIKE THAT MAY INFECT YOUR COMPUTER EQUIPMENT OR OTHER PROPERTY AS A RESULT OF YOUR USE OF, ACCESS TO, OR THE DOWNLOADING OF ANY MATERIAL FROM THIS WEBSITE. DOWNLOADING MATERIAL FROM THIS WEBSITE IS DONE AT YOUR OWN RISK.
THE FOREGOING DOES NOT AFFECT ANY LIABILITY, IF ANY, WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
10. Retention Of Information
We retain your personally identifiable information, as necessary, for business purposes and as required by law and government regulation. We reserve the right, however, to dispose of records and delete information from time to time, without prior notice.
11. Your Privacy Choices
Before submitting personally identifiable information on the Site, you will be given the option of opting in for the future receipt of informational and promotional e-mails from Miele, its affiliates, subsidiaries, and business partners.
- To opt in:
- Feature to come soon: Fill out the form on this page. You must check either one or both of the final two checkboxes to be notified when:
1. We introduce new products or services
2. We host events in your area.
- If you have so opted in and would like to opt out:
A. Feature to come soon: Click here to opt out of our new products and services mailing list
B. Feature to come soon: Click here to opt out of our events mailing listThe links above lead to pages where you must input your email address into a form. Upon clicking the submit button, the form will either remove your email address and confirm your removal, or it will indicate your address was not found in our database.
You can always contact us in order to: - Delete your personally identifiable information from our systems, or
- Update your personally identifiable information previously provided to us.
To do so, contact the webmaster.
12. Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [webmastr@mieleusa.com] or write us at: [9 Independence Way Princeton, NJ 08540].
13. Questions Or Suggestions
If you have any questions or suggestions, please contact the webmaster.
14. Qualtrics
On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brand surveys in order to regularly improve our products and services. When you are taking a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate on a survey. If you do not want to participate, you can just close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The legal basis for the data processing is your consent, Art. 6(1)(a) GDPR. You can revoke your consent with effect for the future at any time.
In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.
Information within the Survey window
In order to provide you with our survey function, we must use Cookies. Without such technology, the service is not usable. Please find more information in our privacy notice and cookie notice.
Last updated: June 24, 2016.
Data Security
Information on data security at Miele
Miele on data security
Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can hardly be achieved.
For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.
For reporting vulnerabilities and information about cyber security at Miele, please use our international page:
https://www.miele.com/en/com/cybersecurity-5047.htm
Even if you're not quite sure: We will follow up on your request and contact you if we have any further questions.
Cookie Policy
1. General Explanation
Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:
- Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
- Persistent cookies: These cookies remain on your computer for a longer period of time.
In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:
- To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
- To help us remember products that you have added to your shopping cart or notepad.
- To show you the quantity of products you have added to your shopping cart or notepad on the website.
- To remind us of your chosen language during the session, so that you can navigate our pages more easily.
- To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
- For the purpose of retargeting/remarketing and for the placement of online advertisements.
By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:
- For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11-win-7
- For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:
- View cookies,
- Allow cookies,
- Disable all or certain cookies,
- Disable all cookies when closing the browser,
- Blocking cookies,
- Notify when a cookie is to be set,
- Objection to tracking web analysis (opt-out).
When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.
To the extent any personal data is collected through cookies, our Privacy Policy also applies and complements this Cookie Policy.
2. Technically necessary cookies (essential cookies)
Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.
The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR. These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.
Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.
Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.
2.1 Google
On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
2.2 Listrak
Listrak is a retail digital marketing automation platform for email marketing, mobile messaging, customer insights and cross-channel orchestration.
However we also use a cookie that is provided and/or accessed by Listrak for the essential purpose of providing the session state for the load balancer (the process of distributing a set of tasks over a set of resources (computing units), with the aim of making their overall processing more efficient).
Further information about Listrak's services and processing of personal data can be found here.
2.3 Further details
Further details about each of the individual essential cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
NID |
|
Google Tag Manager (further explanation above) |
6 months |
|
gtm_auth |
|
||
|
gtm_debug |
|||
|
gtm_preview |
|||
|
GTM-XSRF-TOKEN |
Google, Generator Media + Analytics |
Google Tag Manager |
Session |
|
ltkmodal-impression |
N/A |
Records when the subscription popup was shown. |
Session |
|
ltkmodal-suppression |
N/A |
Suppresses subscription popup for a period of time. |
Based on popup rules - generally 1 month |
|
ltkpopup-session-depth |
N/A |
Visited page counter used for subscription popup rules. |
Session |
|
ltkSubscriber-AccountCreate |
N/A |
Configuration of subscription point on account create page. |
Session |
|
ltkSubscriber-Checkout |
N/A |
Configuration of subscription point on checkout page. |
Session |
|
AWSELB
|
Listrak
|
Session state for the load balancer.
|
Session |
2.4 AccessiBe
On our website, we use a web accessibility tool provided by accessibe Ltd. 6 Hacylazon St5252270 Ramat Gan, Israel. In order to provide you with the web accessibility tool, we must use a technology named “local storage”, in particular, in order to restore the profil and specific configuration of a user. The local storage technology will only be used if you activate the web accessibility tool on our website. Please find more detailed information to accessibe Ltd. and data processing activities related to the use of the web accessibility tool on the accessibe website.
|
Name |
Third Party |
Purpose |
Retention Period |
|
acsbReset (local storage) |
accessiBe |
Populates the information from the local storage and returns them to a state before any changes were made. |
Unlimited |
|
acsbState (local storage) |
accessiBe |
Storing information about the configurations done in the accessibility interface.
|
1 week or if settings are reset in the accessibility interface |
2.5 Digital Miele Assistant – Chatbot e-bot7
On our website, we use the Digital Miele Assistant, a so-called chatbot, provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich. In order to provide you with our chatbot function, we must use technologies named “Session storage” and “Local storage”, in particular, for technical authentication, restoring the chat history and analytics/quality assurance purposes. Without such technologies, the chatbot service is not useable. These technologies will only be used if you actively request to use the chatbot service. Please find more detailed information to e-bot7 and data processing activities related to the use of the chatbot function in our privacy notice.
|
Name |
Third Party |
Purpose |
Retention Period |
|
Ebot7/webchat/env (Session Storage) |
e-bot7 GmbH
|
Information regarding the Deployment Environment of the chat application |
Session |
|
Ebot7/webchat/config (Session Storage) |
Storing information about the configurations done in the accessibility interface.
|
Session |
|
| Chat-jwt (Local Storage) |
Information about the version of the chat application | Unlimited (but the authentication token is invalid after 24 hours) | |
| convId_ (Local Storage) |
Session Token for technical authentication of the user (anonymized ID) | Unlimited (but the authentication token is invalid after 24 hours) | |
| Eb7UUID: (Local Storage) |
Analytics ID to track the opening, loading and closing of the chat window (anonymous ID) | Unlimited (but the authentication token is invalid after 24 hours) |
3. Analysis cookies
In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:
- Frequency of page visits
- Search Keywords
- Use of website functions
Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.
This processing enables us to improve the quality of our website and its content. The legal basis for this processing of personal data is consent under Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.
3.1 Google
On our website we use various analytics cookies provided and/or used by Google. Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.
Google Analytics
Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.
If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).
You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.
For more information on the terms of use of Google Analytics, please visit https://www.google.com/analytics/terms/.
Google Optimize
Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.
For more information about Google Optimize, please visit
https://support.google.com/optimize/answer/6292487?hl=en.
3.2 Akamai mPulse
Akamai mPulse enables real-time performance monitoring and analysis of our website and content by measuring performance characteristics of page loads and interactions. This will help us to improve our website and services for our users. For more information about Akamai mPulse, please visit
https://www.akamai.com/us/en/products/performance/mpulse-real-user-monitoring.jsp
3.3 Dynatrace
We use the Real User Monitoring services provided by Dynatrace LLC, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA (“Dynatrace”). Dynatrace Real User Monitoring enables real-time performance monitoring and analysis of our website and performed user action. Dynatrace captures your IP-address, geographic region and URLs. These data will help us to understand how performed user action impact the performance of our website and to improve our website and services for our users. All personal data which may be captured by Dynatrace will be automatically masked for data protection purposes. For more information about Dynatrace, please visit
https://www.dynatrace.com/support/help/how-to-use-dynatrace/real-user-monitoring/
3.4 Further Details
You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
_ga
|
|
Google Analytics (further explanation above)
|
2 years |
|
_gid
|
24 hours
|
||
|
_gat |
1 minute
|
||
|
AMP_Token |
30 seconds to 1 year
|
||
|
_gac_UA-46990548-4 |
90 days |
||
|
_gaexp |
90 days |
||
|
_opt_awcid |
Used for campaigns mapped to Google Ads Customer IDs
|
24 hours |
|
|
_opt_awmid
|
Used for campaigns mapped to Google Ads Campaign IDs
|
24 hours |
|
|
_opt_awgid
|
Used for campaigns mapped to Google Ads Ad Groups IDs
|
24 hours |
|
|
_opt_awkid
|
Used for campaigns mapped to Google Ads Criterion IDs
|
24 hours |
|
|
_opt_utmc
|
Stores the last utm_campaign query parameter
|
24 hours |
|
| RT | Akamai | Doesn't contain personal information but it contains various pieces of information about the visitor's session, such as number of visited pages, session start time, last visited url and etc. | 7 days |
| BA | Used by Bandwidth Boomerang plugin. Doesn't contain personal information. | 7 days | |
| BOOMR_CONSENT | Contains information about visitor's choice for opt-out or opt-in. | 1 year | |
| dtCookie | Dynatrace | Tracks a visit across multiple requests. | Session |
| dtLatC | Measures server latency for performance monitoring. | Session | |
| dtPC | Required to identify proper endpoints for beacon transmission; includes session ID for correlation. | Session | |
| dtSa | Intermediate store for page-spanning actions | Session | |
| rxVisitor | Visitor ID to correlate sessions | Session | |
| rxvt | Session timeout | Session |
4. Marketing cookies
For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.
Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.
Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).
The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.
The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
To opt out of us using your data for Matched Ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of matched ads. We will request that the applicable party not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable party to opt out.
You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).
4.1 Listrak
On our website we use various marketing cookies provided and/or used by Listrak, which is a retail digital marketing automation platform for email marketing, mobile messaging, customer insights and cross-channel orchestration.
Further information about Listrak's processing of personal data can be found here.
4.2 Facebook
On our website we use various marketing cookies provided and/or used by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook").
Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). Cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.
Further information about Facebook's cookies can be found here.
Furthermore, our website uses the "Custom Audiences" remarketing feature of Facebook. We use Custom Audiences in order to reach people (or people similar to people) who have visited our websites or are identified in one or more of our databases (“Matched Ads”). This is done by us incorporating a pixel from Facebook into our website, and Facebook matching common factors between our data and their data.
This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. The legal basis for the processing of your data is Art. 6(1(1)(f) GDPR.
The use of Custom Audience means your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further use of the data collected through the use of this tool by Facebook and therefore inform you that according to our knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed our website or have clicked on an ad from us. If you are registered with a service of Facebook, Facebook can assign the visit to your Facebook account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will process your IP address and other identifying features. Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.
For more information about data processing through Facebook, please see: https://www.facebook.com/about/privacy.
4.3 Generator Media + Analytics
On our website we use various marketing cookies provided and/or used by Generator Media + Analytics, which is a company that aims to improve business performance through media campaigns.
Further information about Generator Media + Analytic's processing of personal data can be found here.
4.4 Microsoft Advertising (formerly Bing Ads)
On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft"). Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.
For more information, visit https://privacy.microsoft.com/en-US/privacystatement and choice.microsoft.com/en/opt-out.
4.5 Google
On our website we use various marketing cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.
Google Marketing Platform
Google Marketing Platform is the product created by Google that unified their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand.
Further information about Google Marketing Platform can be found here.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Further information about Google Ads can be found here.
4.6 OwnerIQ
OwnerIQ collect data about the products and services that people own, use or have shown interest in, and use that data to help advertisers and publishers (websites and mobile apps that provide products, services, content and media) provide relevant advertising and content to those people as they browse the internet or utilize an app on a mobile device.
Further information about OwnerIQ's processing of personal data can be found here.
4.7 Qualtrics
We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com
4.8 Further Details
You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
gsid |
Listrak |
Listrak Marketing |
10 years |
|
CTID |
Listrak |
Listrak Marketing |
1 year |
|
scasid |
Listrak |
Listrak Marketing |
1 year |
|
usid |
Listrak |
Listrak Marketing |
10 years |
|
STSID |
Listrak |
Listrak Marketing |
1 year |
|
vuid |
Listrak |
Listrak Marketing |
Session |
|
GTM-XSRF-TOKEN |
Google, Generator Media + Analytics |
Google Tag Manager |
Session |
|
_fbp |
Facebook, Generator Media + Analytics |
Facebook Ads |
90 days |
| MUID | Microsoft, Generator Media + Analytics | Microsoft Advertising | 365 days |
|
MUIDB |
Microsoft, Generator Media + Analytics |
Microsoft Advertising |
390 days |
| _uestsid | Microsoft, Generator Media + Analytics | Microsoft Advertising | 30 Minutes |
|
ANID |
Google, Generator Media + Analytics |
Google Ads |
90 days |
|
DSID |
Google, Generator Media + Analytics |
Google Ads |
90 days |
|
S |
Google, Generator Media + Analytics |
Google Ads |
Session |
|
DSID |
Google, Generator Media + Analytics |
Google Marketing Platform |
90 days |
|
IDE |
Google, Generator Media + Analytics |
Google Marketing Platform |
90 days |
|
adpq |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
apndmp |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
apnxs |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
bk |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
bsc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
cc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
cwc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
epq |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
gguuid |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
kc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
lc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
lrc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
nsc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
oxc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
p2 |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ marketing |
Session |
|
pmc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
rc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
roc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
si |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
stc |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
tapq |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketing |
1 week |
|
tpq |
Google, OwnerIQ, Generator Media + Analytics |
OwnerIQ Marketin |
1 week |
|
_fbp |
Facebook Ads Manager, Generator Media + Analytics |
Facebook Ads |
90 days |
| Survey ID | Qualtrics LLC | Cookie is used to identify the survey user and to store the survey history of the user to keep track of survey session or to maintain survey session. | 6 Months |
| Hash of the sessionID and query parameters that maps to a sessionID | Cookie is used to record the hash of the session ID and url of the user's response so that if save and continue is on the survey user will be able to come back to their response to continue | Up to 1 year or when the session is complete | |
| QST | Cookie is used to record the survey taken and prevent the survey user from taking the survey again. | 6 Months | |
| <surveyid><statedata>-reloadSession | This cookie is for surveys using an SSO Authenticator and is used to inform Qualtrics what session to reload after the respondent leaves and comes back. | 15 Minutes | |
| A hash of the url that may be appended with ‘-singleReload’ | Cookie is used to record the survey taken and prevent the survey user from taking the survey again. | 6 Months |
5. Changes to this Cookie Policy
We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.
6. To get further information
If you have any questions or comments about this Cookie Policy, contact us at dataprotectionus@mieleusa.com.