Privacy Policy

Miele, Incorporated

Last updated: March 26, 2025

This privacy policy (“Privacy Policy”) governs the data collection and processing by Miele, Incorporated, a Delaware corporation and our affiliates (“Miele”, “we”, “our”) in connection with our Website https://www.mieleusa.com/ (“Website”), and related services. This Privacy Policy applies to U.S. residents only. If you are not a U.S. resident, please see our privacy policies for other jurisdictions accessible at http://www.miele.com and select your respective country. Depending on your place of residence in the U.S., certain state data protection laws and regulations grant you certain rights regarding your Personal Data (as defined below). For more information on such rights, please see our State-Specific Notice in section 8.

1. General information

1.1 Personal Data

When we use the term “Personal Data” or “Personal Information”, we refer to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, or as otherwise defined in the state privacy laws applicable to you.

1.1.1 Purchasing, event and service histories

We will tailor our commercial communications to your interests/ needs, taking into account all Miele appliances or Miele products that you have already purchased directly from Miele and those that you will purchase or register in the future (added to your customer account), as well as any Miele events that you have booked. This includes reminders for warranty extensions and to redeem the consumables voucher included with your appliance. Miele will process your order history (also retrospectively where applicable) for a period of 10 years for appliances and 5 years for consumables and accessories.

We also use information about the services you have used in the past and will use in the future (e.g. delivery and/or installation service, maintenance work, individual product advice and contact with Miele's customer service) and the technician assignments you have commissioned. As part of the information on the technician assignments, Miele processes the details of the respective repair order, the cause of the damage and any remedial action taken (repair). We store this information for a period of 3 years.

1.1.2 Newsletter clicks and opens

In addition, we collect the receipt and read receipts you receive from our commercial communications, as well as information about the links you click. We store this information in your user profile and use it to better tailor the content of our commercial communications to your personal interests. We keep this information for 2 years for this purpose.

1.1.3 Customer value analysis

We use customer value analysis to gain a deeper understanding of our customers so that we can better target our advertising campaigns to your interests.

The specific customer value calculation is based on several factors. We do this by analyzing your purchasing and ordering behavior, segmenting by customer value group, using a reactivation score (identifying inactivity or risk of churn) and dynamic reactivation (targeted advertising based on purchase frequency).

For this purpose, we process your data relating to the Miele appliances or products you have already purchased directly from Miele or registered (added to your customer account) or will purchase in the future; time/place of purchase, turnover (including unit and total price), returns, purchase frequency, payment method and participation in promotions or use of vouchers/coupons and use of discounts. In addition, receipt and read receipts of consent based commercial communications, time of opening and information about the links you have clicked.

If you have given us your separate consent (see below under "Website and App Behavior for personalized advertising”), we will also use information collected by cookies about your behavior on our websites and Apps and clicks on links in our commercial communications that brought you to our sites for customer value analysis.

If you have given us your separate consent (see below under "Appliance Usage for personalized advertising"), we will also use the data from your Appliance usage for analysis, customer value calculation and segmentation of customer groups, specified below under “Appliance Usage for personalized advertising”.

Data from the above data pots will be used to calculate Customer Value for the time period specified for these pots. The customer value itself is kept for max. 2 years for personalized contact.

1.2 Privacy Policy

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. State-specific rights for individuals are detailed in Section 8, State-Specific Privacy Notice. If you do not agree with our practices, your choice is to not use our Website. By accessing or using our Website or other services, you agree to this Privacy Policy.

1.3 Amendments to the Privacy Policy

Miele may amend this Privacy Policy at any time. In case the Privacy Policy is amended, the amended Privacy Policy will be made available to you on our Website. Please review this Privacy Policy whenever you visit the Website or when prompted when we collect Personal Information from you offline (such as Miele trade fairs, or sponsored partner events), to check if there have been any changes, so that you know the terms that apply to you at that time. At the top of this Privacy Policy, you can see when this Privacy Policy has last been updated. Your continued use of the Website or services following such changes constitutes the acceptance of those changes.

2. Collection and processing related to our Website

2.1 Personal Data received through automatic data collection technology

2.1.1 Automatic data collection technologies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner or in the cookie settings. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.

Most browsers accept cookies by default. If you would prefer not to receive cookies, you can alter the configuration of your browser to refuse or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. As noted above, if you choose to have your browser refuse cookies, some areas of our services may not function properly.

2.1.2 App technologies

We may make available certain applications to you from time to time. We note that the use of such applications is governed by a separate privacy policy accessible at https://www.miele.com/appfiles/production/mieleatmobile/ConsentManagement/V4/DataProtection/Privacy.html. Prior to the use of any application of a company of the Miele group of companies (the “Miele Group”), please review such privacy policy.

2.2 Collection and processing related to our website

Automatically processed data when visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log File Data"):

• Information about browser type and browser version;
• operating system of the user;
• Internet service provider and IP address of the user; and
• date and time of the access

The Log File Data is evaluated anonymously in order continuously to improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. For these purposes, our legitimate interest in the processing of data is pursuant to Article 6 (1) (f) GDPR.

In a non-anonymized form, Log File Data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. The data are stored for 7 to 14 days and shall then be deleted. Log File Data, the further storage of which is required for evidence purposes, is not deleted until final clarification of the respective incident has been obtained and may in individual cases be forwarded to the investigating authorities. For these purposes, our legitimate interest in the processing of data is pursuant to Article 6(1)(f) GDPR.

2.3 Opt out preference signal - Global Privacy Control and Do Not Track

We honor your opt out preference signal. Your browser may allow you to set a signal, indicating that you do not wish your online activity to be tracked, signals such as the Global Privacy Control (GPC) or Do Not Track (DNT). The signals are opt-out preference signals that communicates your privacy preferences to websites you visit. We actively support, monitor, or respond ton GPC and DNT signals that we receive. If we receive one of these signals, we will disable cookies related to analytics, marketing, and full personalization regarding user behavior. For more information on GPC, visit: https://globalprivacycontrol.org/. To learn more about DNT, visit https://www.allaboutdnt.com.

2.4 Sensitive Personal Data

We do not seek to collect Sensitive Personal Data (or “Sensitive Personal Information”) as defined in applicable state privacy laws (“Sensitive Personal Data”) and do not intend to collect such information on and after the date of this Privacy Policy. Sensitive Personal Data includes any private information that divulges any of the following: information of a known child, personal identification numbers, including social security, driver's license, passport, or state ID card number; account or debit or credit card numbers combined with passwords or codes that would enable access to the accounts; a consumer's exact geolocation within 1850 feet or any inferences made from geolocation; a consumer's racial origin, religious beliefs, or union membership; a consumer's mail, email, or text message content unless the information was intentionally sent to the business, and a consumer's genetic data.

2.4 Use of online shop with Miele Account

With a “Miele Account”, you can easily access all relevant information related to your orders, products, warranties, upcoming events, and product services. All this information will be collected and made available to you after your registration and login on the Miele Website.

If you actively submit Personal Data to us, for example, by registering with a Miele Account, we will process the Personal Data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

• name;
• e-mail address;
• address;
• telephone number;
• password (encrypted)
• Account name
• Other unique personal identifiers you provide when creating a Miele Account

We process the above Personal Data in order to create and maintain a Miele Account.

You may revoke any consent granted to us regarding the use of Personal Information at any time with effect for the future. For this purpose, please use the contact details provided in Section 10.

We retain your Personal Data pursuant to our Retention Policy (defined below).

If and insofar you decided to register a Miele appliance through the Website or to pair a network-enabled Miele appliance with your Miele Account, we will process the following Personal Data:

• Products or services purchased;
• customer number and Miele Account;
• equipment serial number;
• appliance manufacturing number;
• functional characteristics of the appliances and appliance master data;
• purchase date.

We process the above Personal Data in order to provide you with an overview about all of your registered or paired domestic appliances.

We store the above Personal Data during the existence of your Miele Account. Thereafter, we store your Personal Data pursuant to our Retention Policy [more information provided in Section 5].

2.5 Use of online shop without a Miele Account

If you voluntarily submit Personal Data to us, for example by using our online shop, we will process such Personal Data transmitted by you.

You can use our online shop as a guest or registered user. When using the online shop, we collect and process the following Personal Information from you:

• name;
• address;
• e-mail-address;
• telephone number;
• items ordered;
• delivery address, if different;
• invoice and payment data (more on this below).

We process the above Personal Data in order to process your orders. When you use the online shop as registered user, we store the order history under your Miele Account.

We store the above Personal Data collected pursuant to our Retention Policy.

Furthermore, your Personal Data will be evaluated in a de-identified manner for internal reports and statistical purposes of the Miele Group. The Personal Data will be processed by us and certain affiliates of the Miele group of companies. Such reports will help us to continuously improve and optimize our products and services. The aggregated reports do not allow any reidentification of a specific user and such de-identified information will be shared with further companies of the Miele Group. The Personal Data are stored by us only as long as reasonably necessary and proportionate to this purpose, unless otherwise required by applicable laws, rules, regulations or an order from a government authority.

We do not collect your financial information (like bank account number, credit card number or debit card number). Payments on our Website are processed by one or multiple third-party service provider(s) (e.g., Adyen N.V., a company registered with the Dutch Chamber of Commerce under number 34259528 and having its seat at Simon Carmiggeltstraat 6-50, 1011 DJ in Amsterdam, the Netherlands https://www.adyen.com/policies-and-disclaimer/privacy-policy), Worldpay (UK) Limited, Worldpay Limited and Worldpay AP Ltd registered at The Walbrook Building 25 Walbrook, London EC4N 8AF, United Kingdom, www.worldpay.com, and Global Collect Services (Ingenico ePayments), Neptunusstraat 41-63, 2132 JA, Hoofddorp, The Netherlands, www.ingenico.com as well as SumUp and Adyen, which we use in our Miele Experience Centers (MEC) - SumUp Payments Limited, 32-34 Great Marlborough St., W1F 7JB, London, United Kingdom, http://www.sumup.com/UP who do not disclose your financial information to us. Before conducting payments through our Website, please refer to the terms and conditions and privacy policy of the third-party service provider processing your payment. We may change the service providers from time to time without notice to you.

In addition to the abovementioned processing purposes, we collect and process your IP address for IT-security and fraud prevention purposes, in particular, preventing and detecting of payment fraud. For the fraud prevention purposes, we receive information from our payment service provider in order to assess payment risk and ensure safe services.

We will forward the delivery address to the delivery and installation partner appointed by us, so that the delivery and installation partner can contact you to coordinate the delivery and if applicable, installation date or in the case of delivery problems, we will provide the delivery and installation partner with your e-mail address and, if applicable, telephone number. The respective Personal Data are transmitted to our delivery and installation partner solely for the delivery and, if applicable, installation, fulfilment and are retained subject to our Retention Policy. Some of our delivery partners offer track-and-trace services. We will transfer your e-mail address to the delivery partner in order to enable our partner to provide its track-and-trace services to you. At any time after the fulfilment of your order, you may request the deletion of your Personal Data that we used for the foregoing purpose. For this purpose, please use the contact details provided in Section 9. We will fulfil this request unless we have a reason to retain them for a longer period subject to our Retention Policy.

2.6 Contacting us through Miele Customer Service

You can contact Miele Customer Service in various ways, e.g., by telephone or online. In this case, we will process the Personal Data you submit to us to respond to your request. Insofar as is necessary for the provision of customer service, for example, to collect the device from you, to carry out repair work or to process warranty or guarantee claims, your Personal Data will be forwarded to our service providers.

In addition to the Personal Data you provide to us, we process Personal Data such as name, address, contact details and appliances-related (serial number, appliances status) data to perform customer service.

Furthermore, we process the Personal Data collected through the Miele Customer Service for product security and surveillance purposes and in order to fulfil our legal obligations as manufacturer or distributor of the products. For these purposes, we may transfer your Personal Data to our supplier.

Moreover, we de-identify your abovementioned Personal Data and evaluate your Personal Data only in a de-identified manner so that we can continuously optimize our products.

With regard to customer service, Personal Data transmitted to us will be deleted upon expiry of the applicable warranty or guarantee periods (to the extent applicable), unless we have a reason to retain them for a longer period subject to our Retention Policy (as defined below in Section 5).

You can also contact us on social media (e.g., on Facebook or Instagram). If you do so, we will process the Personal Data you provided to us to answer your request. We note that we do not have control over these third-party platforms and cannot be liable for your disclosure of your Personal Data on such platforms. The Personal Data you submit on these platforms is not governed by this Privacy Policy but rather the respective policies of such platforms.

When contacting us, Personal Data transmitted to us will be deleted after completion of your request, unless we have a reason to retain it subject to our Retention Policy.

We may use service providers to respond to your inquiry or request (e.g., Site). Such service providers may have direct access to your Personal Data collected from our Website.

2.7 Satisfaction surveys

We may also use service providers to administer surveys on our Website such as Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA (“Qualtrics”) for customer-, product-, and brand surveys in order to regularly improve our products and services. When taking a survey, we will process log data, including date, timestamp, browser information, browser settings, device details, and usage data (which includes the distinction between customers and guests during the checkout process). We collect such information in a de-identified manner. You are free to decide whether you would like to participate in a survey. If you do not want to participate, you can just close the survey pop-up. You can revoke your consent for the future use and processing of Personal Data you submitted on this survey at any time by contacting us by using any of the methods listed within Privacy Policy.

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information about our use of Qualtrics cookies in our cookie policy. For more information about Qualtrics LLC and use of Personal Data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.

2.8 Rebate programs

Miele provides certain rebate promotions to customers who have an account and purchase and subsequently register certain qualifying products and any additional qualifying appliances (“Rebates”). Miele may also use third party vendors, such as 360 Insights, to facilitate rebate programs and collect Personal Data on our behalf. The Personal Data is owned by Miele and the third party vendors are “processors” under applicable law subject to Miele’s direction as a “controller.” When applying for Rebates, Miele or its third party vendor(s) will request that you provide your first and last name, phone number, address, email address, and invoice information such as purchase date, purchase price, invoice number, model number, and serial number of eligible appliances, and where the products were purchased for purpose of providing you with the requested Rebates. Third-party vendors use different methods to facilitate Rebates. These include account creation or phone support. You can delete any information provided by contacting the third-party vendor directly.

3. Other processing purposes

3.1 Collection service

In the event that you are in default of payment despite repeated reminders, we reserve the right to forward the Personal Data required for collection to a debt collection agency for the purpose of fiduciary collection or to sell the outstanding claims to a collection service provider. In the event of a sale, the collection service provider becomes the holder of the claim and asserts the claims in its own name.

3.2 Commercial communication

If and insofar as you have given us your consent for marketing and advertising purposes, e.g. by subscribing to the newsletter, customer satisfaction surveys, app notification, , etc., or if we are otherwise permitted to process your data for the aforementioned purposes on the legal basis of our legitimate interest (for EU residents), the data processing required in the context of establishing contact is carried out on the legal basis of your consent, Article 6 (1) (a) GDPR or our legitimate interest, Article 6 (1) (f). It is possible that commercial communications may be sent through our external service providers. These service providers act as processors on our behalf. You may object to the processing of your data for these purposes or revoke your consent to us at any time with effect for the future (e.g. by using the unsubscribe link contained in the email or by writing to us by email or letter).

If you register for our commercial communication, we will check whether the e-mail address provided exists and whether messages can be sent to it before sending it for the first time and, if necessary, occasionally again. For this purpose, a validation call (SMTP call) of your e-mail address is made to your e-mail provider, which reports back whether your e-mail address exists there or not. This is a technical process without an email being sent in return. For individuals residing within the EU, the legal basis is our legitimate interest, which is based on improved deliverability through a correct e-mail address list and the improved reputation of our sender address, Article 6 (1) (f) GDPR.

To ensure that processing between our systems is legally compliant, we regularly check that the synchronization is working properly by taking random samples on a pseudonymous basis. This merely involves checking whether the legal basis used for processing for advertising purposes is valid in all systems or whether an objection to advertising or a revocation of consent to advertising has since been received in the control system. For individuals residing within the EU, the legal basis for the processing is Article 6 (1) (f) GDPR, which is in both parties' interests and ensures legally compliant data processing.

3.2.1 Basic Commercial Communication

Miele offers a wide range of products and services. To provide you with information that is of interest to you, we already use a certain degree of personalization in the basic version of our newsletter and in our consent-based commercial communications (we use both terms synonymously). To give you additional control over the data we use, we give you the ability to add or exclude groups of data. For simplicity, we have distinguished between "Basic", "Website and App Behavior for personalized advertising" and "Appliance Usage for personalized advertising", which we explain in more detail below, and which you can control with separate consents.

Within the scope of consent-based commercial communication, we will inform you about products and innovations in the Miele range, Miele offers, sweepstakes, events organized by Miele, customer surveys, product rating and review requests for purchased Miele products and recipes, all tailored to your interests. For product rating and reviews see also our related part “Product Rating and Reviews” below in this Privacy Notice and the corresponding terms of use, https://www.mieleusa.com/c/gtc-13.htm#p6656.

We will use the postcode you provide to inform you of Miele events in your area. In addition, when we send you commercial communications, we will take into account the interests you have indicated when registering for commercial communications or in your account, if we require this in your country.

If and insofar as you have given us your consent, we and Miele & Cie. KG, Carl-Miele-Str. 29, 33330 Gütersloh, Germany, process the contact data you have provided (e-mail address and name, your telephone number, job function and/or your Miele account, if you have one) and the data groups listed below for the purpose of sending you personalized commercial communications by e-mail, SMS, post or via the Miele Apps.

For residents of the EU, the legal basis for this processing is your consent, Article 6 (1) (a) GDPR.

We will process the contact data and your declaration of consent for the above-mentioned purposes for personalized communication for as long as necessary.

You may revoke your consent at any time for the future without giving reasons, e by contacting us. You will also find an unsubscribe link in every e-mail sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and App.

We are jointly responsible for data processing with Miele & Cie. KG, but you may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Miele & Cie. KG is the data controller for the Miele Apps and the App store, as well as for the systematic implementation of commercial communications on our behalf. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

3.2.2 Website and App Behavior for personalized advertising

In addition to the above-mentioned "basis", we also process usage data from Miele apps and your visits to Miele websites (www.mieleusa.com), including user behavior in connection with newsletter clicks on the Miele websites linked there, provided that you have given us your consent to use your corresponding behavior for personalized advertising communication and provided that you have also given your separate consent to data collection in the app or on the website (in the so-called cookie banner).

By user behavior we mean, for example, views, clicks, reading time, products in shopping cart, interactions with product advisor, etc.

We store this information in your user profile for 2 years.

For residents of the EU, the legal basis for this processing is your consent, Article 6 (1) (a) GDPR.

You may revoke your consent at any time for the future without giving reasons, by Contacting us. You will also find an unsubscribe link in every e-mail sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and App.

3.2.3 Commercial after-sales contact

In cases where you have set up a Miele customer account and ordered goods or services

we will also process your e-mail address in order to send you advertisements for similar goods and/or services or customer satisfaction surveys, reviews and ratings relating to your purchases by e-mail in the future. You can request at any time that you no longer receive such informational e-mails from us (right of objection). To do this, please contact us or to the contact details given in the imprint or click on the unsubscribe link at the end of the email. You will not incur any costs other than the transmission costs according to the basic tariffs. For residents of the EU, our legal basis for processing your data is our legitimate interest in direct marketing to inform you about similar products and services Article 6 (1) (f) GDPR.

In these cases, we will also occasionally use your postal address to send you general advertising for Miele products, services, events and offers, provided you are not on the Robinson blacklist. You can also object to this use at any time, e.g. by contacting us or by writing to us using the contact details provided or by contacting us by telephone, without incurring any costs other than basic postage/tariffs. For residents of the EU, the legal basis is our legitimate interest in direct marketing to our customers, Article 6 (1) (f) GDPR.

3.2.4 Creating analyses and evaluations for internal reports and statistical purposes

We consistently strive to gain a better understanding of our customers’ needs and wishes, and to align our products, services and marketing activities with these as far as possible.

To do this, where necessary we process the data of yours described below in order to create our own internal statistics for our internal reporting and our own market research so that – for example – we can improve our products and services, adapt our range, gauge campaigns and sales channels, and perform general purchase analyses (for residents of the EU, our legitimate interest in this processing is based on Article 6 (1) (f) GDPR. We engage the services of our affiliated companies Miele & Cie. KG and Miele X B.V. to act as processors (as outlined in Article 28 GDPR).

In this context, we distinguish between three different processes:

• Pseudonymized analyses of purchase data

The data we use from purchase histories (order numbers, customer numbers and codes from redeemed vouchers, where applicable) is pseudonymized and has any personal data removed from it.

• Anonymized analyses based on customer groups

To do this, we process the following in addition to the data above:

• The number and type of registered appliances per customer account, the customer’s form of address and the postcode shortened to three characters

Where we process data based on your consent to commercial communication (see section “commercial communication"):

• Campaign history data, newsletter opening and click data (see “Basic”), aggregated behavior data from our websites (see “Website and App Behavior for personalized advertising”), year of birth and any services used or technician work commissioned assuming that we are already processing the data with permission and are identifying and using anonymized customer group models.

Your personal data will be anonymized in the context of processing. The data will not be analyzed and evaluated in analysis systems until it has been anonymized; this means that it will be analyzed and evaluated without reference to any personal details.

Counting and anonymized analysis of the customer base

For this purpose, we count and store the total number and daily increase of the following information

• Created customer accounts via certain touchpoints – web shop/website, app, own retail (Miele Experience Center)
• Monthly active customer accounts – number of users with at least one active login to their customer account
• Subscribers to our Miele general newsletter
• Subscribers to the newsletter with consent to personalization of levels 2 and 3 (Website and App behavior and Appliance Usage)
• Confirmed subscribers to our Miele general newsletter (confirmation via single opt-in) via certain touchpoints, web shop/website, app, own retail
• Subscribers to our Miele general newsletter who have not confirmed their newsletter subscription
• Unsubscribes from Miele newsletters
• Addressable customers (either confirmed subscribers to the general newsletter)

The aggregated reports and statistics do not allow identification of a specific person under any circumstances, and will be shared with other companies in the Miele Group.

For residents of the EU, the legal basis for this is Article 6 (1) (f) GDPR. Our legitimate interest is in the purposes described above. As a general principle, our actions – particularly pseudonymization and anonymization – only have a minor impact on your rights and freedoms, which means that they do not routinely outweigh our legitimate interests in processing. However, you may object to the processing of your personal data for these purposes at any time, at which point we will stop processing it. You can exercise your right of objection by sending us your notification in any format – such as an e-mail or letter – to the contact details referred to above. For more information on exercising your right of objection, see “Right of objection” below.

Personal data will only be stored for the purposes described for as long as is required to fulfil these purposes, unless any applicable laws state that we are obligated to process the data for longer.

3.3 Shopping Guide

We use the guided selling service of our service provider Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany ("Neocom") on our website. The guided selling service helps you to find the right product faster and more efficiently. Initial product suggestions are made after just a few questions. Depending on how well the products fit your needs, they will be stocked. You are free to decide whether you want to use the service. In this context, we only process metadata of an HTTP web request such as referrer, your IP address, browser language and user agent (browser/OS type & version) and the data you provide us with when using the service. The data is not stored. We process your data in order to provide you with the service. For residents of the EU, the legal basis for the processing is Art. (6)(1)(f) GDPR. We have a legitimate interest in helping you find the right product on our website. If you purchase a product, the legal basis for data processing is Art. 6 (1)(b) GDPR. Neocom acts as a processor on our behalf and acts in accordance with our instructions.

If you have given your consent, we use tracking technologies to track purchases and/or process the aforementioned data for personalized advertising. For residents of the EU, the legal basis for the processing is your consent, Art. (6)(1)(a) GDPRFor more information, please see our Cookie Notice and Section 3.2.3 of this Privacy Policy. For more information about Neocom and the Guided Selling service, please visit https://neocom.ai/.

3.4 Hotjar

On our website we use Hotjar by Hotjar Ltd (“Hotjar”), Dragonara Business Centre, 5th floor, Dragonara Road, Paceville St Julian’s STJ 3141 Malta, that provides Software as a Service (SaaS), a third-party analytics service, to help us understand how visitors engage with our website and to optimize this service and experience.

Hotjar may collect and process data on our behalf, including clicks, mouse movements, and scrolling activity, what users do and don’t like, information about your device and browser, IP address (collected and stored in an anonymized format), unique device identifiers, referring URL and domain, pages visited on, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For residents of the EU, Hotjar acts as a data processor, and we as a controller in accordance with the European Union General Data Protection Regulation.

All data collected by Hotjar is stored in the European Economic Area. However, it might be possible the data will be transferred to sub-processors outside the EEA and/or the United Kingdom (“Third Countries”). There will be certain safeguards to ensure that the data is protected in accordance with the requirements of the GDPR or other applicable U.S. privacy laws.

For further details, please see Hotjar’s support site About Hotjar – Hotjar Documentation

3.5 Trade Desk Pixel

On our website, we use the Trade Desk Pixel, provided by The Trade Desk Ltd (“Trade Desk”), 10th floor, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, a snippet of JavaScript code that allows us to track your activities on our website and facilitates the use of technology that helps us with digital advertising by a Demand Side Platform (“DSP”).

The purpose for processing the data is for advertising purposes including personalizing ads, delivering ads, limiting the number of times you see an ad, measuring effectiveness of ads, reporting on ad campaigns and maintaining ad transaction records.

For residents of the EU, the processing of the data takes place in accordance with applicable data protection laws and regulations, such as the General Data Protection Regulation (“GDPR”). The legal basis of the data processing is the consent pursuant to Art. 6 (1)(a) GDPR).

Trade Desk collects and uses data, on our behalf, to ensure that the ads you see are relevant and to measure and report on their effectiveness. The platform uses data to produce a mapping of devices that might be related to each other. This means that they might be used by the same person or by people within the same household. This helps us to better target and measure our campaigns, as well as to limit the number of times the same person or household sees an ad.

Trade Desk acts as a data processor, and we as a controller in accordance with the GDPR.

Trade Desk may collect and process pseudonymous data, on our behalf, about users, households, devices and ads and where they’re shown, including unique cookie identifiers, device advertising identifiers, pseudonymous identifiers derived from email address or phone numbers, IP addresses, interest and demographic information stored and/or used on the Platform, interest and demographic information they create or infer, other information about browsers and devices, such as type, version and settings, location information based on IP address or other types of information that may include precise geolocation information (i.e., latitude/longitude coordinates), if provided, the browser and device information type, version and settings, hashed email addresses and other identifying information (or information derived from such).

The data sent by us is retained by Trade Desk in a pseudonymized manner for up to 18 months. After 18 months (often sooner) the data is de-identified or aggregated and stored for up to 3 additional years.

For more information, please see the link to the site of Trade Desk (The Trade Desk - us - privacy).

3.6 Meta Pixel (formerly Facebook Pixel)

On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook” or “Meta”).

The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Facebook Cookie), Button Click Data, Optional Values and Form Field Names. The Facebook pixel enables Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies, including how Miele uses data from Meta, and the data processed, can be found here and in our Cookie Notice.

For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.

In general, your data will be processed within the United States. However, it might be possible that your data must be transferred und processed outside the United States, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as required by law,

For information regarding how to opt out of Meta Pixel tracking, please see our privacy preference center.

3.6.1 Conversion tracking

We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.

3.6.2 Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. As part of this effort, we provide to Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information so as to produce an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match the hashed value against the corresponding hashed value for users of the platform, allowing Facebook to target Miele customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

3.7 Google Language

On our website, we use Google Analytics 4, Google Ads for Remarketing, Google Ads Conversion Tracking, Google Conversion Linker, Google DoubleClick (also known as Floodlight), based on the Marketing Platform – including Campaign Manager 360, Display & Video 360, Search Ads 360 (“Google Tools”) that allow us to track your activities on our website and/or used by Google at 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA.

Google receives and processes the following types of data: cookie data, usage data (browser type and settings, device type and settings, operating system, application version number) and other internet information. Google Tools enables Google to offer relevant search results and advertisements to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

Information about how Miele uses data from Google Tools, and the data processed, visit Sections 3.2.3 and 4.2.1 in the Privacy Policy.

For more information on Google Tools and how Google may use your data, please refer to the Google Privacy Policy and Google Terms of Use found here, and the Google Ad Policies found here.

To opt out of Google Tools, you can set preferences for how Google advertises to you using the Google Ad Settings page found here. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page found here, or by using the Google Analytics Opt Out Browser add-on found here.

3.8 Social media plugins

Our Website uses the social media plug-in of Meta Platforms, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Meta").

An overview of Meta plug-ins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Meta's Privacy Policy at the following link: www.facebook.com/policy.php

Meta may receive the information that you have accessed on the Website and possibly interacted with the plug-in. You will be prompted twice on our Website, allowing you to decline the use of social media plug-ins. Should you consent to the use of the plug-in, please note the following:

By activating the plug-in, your Personal Data will be saved and sent to Meta.

We have no influence on the collected Personal Data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the Personal Data collected by Meta. We have entered into a data processing agreement with Meta under which Meta is prohibited to use and process Personal Data from our customers for purposes other than those Meta was engaged for.

Meta stores the Personal Data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made Website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our Website. You have a right to object to the formation of these user profiles, whereby you must exercise this right on the Meta platform.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user.

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

3.9 Social media presence and Linked Sites

The Website may, from time to time, contain links to and from the websites, plug-ins and applications of our partner networks, advertisers, affiliates, or social media sites. This Privacy Policy does not apply to your access to any Personal Information practices of such third-party websites and online services, which may or may not have privacy policies. Please understand that Miele does not control such social media platforms, “linked” websites or the content contained on such websites and takes no responsibility for their content. It should not be implied that Miele endorses or otherwise recommends such websites, or the products or services they offer. To learn about the Personal Data practices of these third parties, please visit their respective privacy notices or policies.

Below is some information on our social media accounts.

3.9.1 Note regarding the Facebook Meta Fanpage

Accessing https://www.facebook.com/mieleus @mieleus will take you to our fanpage on the Facebook.com. If you visit our fanpage, Meta collects Personal Data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Meta or simply have not logged in to your Meta account. Meta will collect the IP address, operating system information, hardware versions and browser type, Personal Data collected from Meta cookies about your user behavior, and other technical data. Meta and we will process your Personal Data as a service provider. You will find the essence of the joint controller arrangement between Meta and us here: https://www.facebook.com/legal/controller_addendum. For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Meta about cookies on https://www.facebook.com/policies/cookies.

3.9.2 Note regarding X, formerly known as Twitter

You can find us on X, formerly known as Twitter under our account https://x.com/mieleusa @mieleusa on the short message service, Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, (hereinafter referred to as "X, formerly known as Twitter").

We have no influence on the processing of the Personal Data collected by X, formerly known as Twitter, on its platform. For more information, see https://x.com/en /privacy.

3.9.3 Note regarding Instagram

You can find us on Instagram under our Instagram account https://www.instagram.com/miele/ @miele on the social network Instagram, which is part of Meta (hereinafter referred to as "Instagram"). If you visit our Instagram account, your Personal Data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. For more information to Instagram, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875 .

3.9.4 Note regarding YouTube

You can find us on Youtube using the YouTube Channel https://www.youtube.com/mieleus @mieleus on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, Personal Data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the Personal Data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, Personal Data collected from YouTube cookies about your user behavior, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

3.10 User generated content on Social Media

When you tagged us in your content on social media, we may ask for your permission to repost your content on our social media channel/s (e.g., on Facebook, Instagram, YouTube, Twitter and others). We will only use your content after we received your explicit permission. In order to ask for your permission, we will use/refer to your content, your username/account name on social media, your e-mail address and further Personal Information you share with us on our respective social media account, e.g., your name. The Personal Data are stored by us only as long as reasonably necessary and proportionate to this purpose subject to our Retention Policy. You may revoke your consent at any time by writing to us by using our contact details in Section 9 of this Privacy Policy.

3.11 Job application

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process or cause the Personal Data you provide to be processed by a service provider only for the purpose of the application process. We note that only the service provider(s) we engage to process the Personal Data of applicants have access to the Personal Data and we have a data processing agreement in place that prohibits them from using such Personal Data for purposes other than those we engaged them for.

Insofar as you have applied for an advertised position or unsolicited application, the application will be kept for a minimum period of one year in order to contact you, if necessary, with regard to a vacancy notice that arises. At any time, you have the option of requesting the deletion of your application. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

If you have applied for employment with another Miele Group company, we will forward your application to the respective company for the purpose of deciding on the employment relationship.

Your Personal Data will not be sold to or shared with third parties, nor will it be processed for targeted advertising or profiling. Neither do we offer financial incentives to process this Personal Data.

3.12 Miele trade fair presence

If you visit one of our booths, we collect Personal Data that you provide to us, e.g., by handing over your business card. We process this Personal Data to respond to your concern or inquiry, e.g., we will contact you for further discussions or offers. If this is necessary to respond to your concern or inquiry (e.g., when requesting a contact abroad), we will forward your Personal Data to the responsible person of the respective company of the Miele Group. We note that we only process such Personal Data for business to business transactions (i.e., no targeted advertising or profiling).

When contacting us, Personal Data transmitted to us will be deleted after completion of your request subject to our Retention Policy.

3.13 Product Rating and Reviews

On our website we use the services of Yotpo UK Ltd (Tagwright House, 35-41 Westland Place, London N1 7LP, United Kingdom), to collect and display ratings and reviews of customers for products they have purchased. We share the personal data described below to our affiliated entities Miele & Cie. KG and Miele X B.V. and to our service provider Yotpo, so that we can provide all the functionalities of these services. Miele & Cie. KG, Miele X B.V. and Yotpo acts as a processor / sub-processor on our behalf and acts upon our instructions.

If you have provided us your consent for basic commercial communication, within the context of these services, we collect and process information that includes personal data, such as order ID, order date, and your e-mail address. This data is processed with the purpose of sending you e-mail communications, requesting you to provide rating and reviews regarding the products you have purchased. For residents of the EU, the legal basis for this processing is your consent, as described in Article 6(1)(a) GDPR. If you do not submit a review, the aforementioned personal data will be retained for 90 days following the email requesting your review.

If you submit a review on our website, within the framework of these services, we collect and process information that includes personal data, such as review title, review content, order ID, order date, reviewed and purchased product, reviewer display name, reviewer e-mail address, and personal unsubscribe token. Published reviews will be displayed on the relevant product detail page on our website and on the websites of other entities of the Miele Group (Subsidiaries (miele.com)). The retention period of the personal data associated with your ratings and reviews is contingent upon various factors, including product popularity, lifecycle, and potential delisting of a product. While certain reviews, such as kitchen appliances, may be kept for up to 20 years, the specific timeframe is determined by an evaluation of individual product attributes, popularity trends, and whether the product remains listed or is delisted. The legal basis for the data processing is our legitimate interest to collect and display ratings and reviews for our offered products you purchased, as agreed by your confirmation of our Terms of Use and further to confirm your legitimacy to rate and review these products and to prove authenticity. You can find the Terms of Use Product Ratings and Reviews, https://www.mieleusa.com/c/gtc-13.htm#p6656. For more information about the use of personal data by Yotpo, please visit https://www.yotpo.com/privacy-policy/. All reviews must be in accordance with these terms. Do not provide any personal or sensitive data about yourself in the input field. We are jointly responsible for data processing with the other entities of the Miele Group (Subsidiaries (miele.com)), but you may contact us at any time if you have any questions or wish to exercise your rights as a data subject.

4. Disclosure of Personal Data

4.1 We may disclose your Personal Data to the following categories of recipients (in addition to the recipients expressly stated in this Privacy Policy) for one or more of the purposes described above:

• Service providers: We may disclose your Personal Information with service providers for the purposes described in Sections 2 and 3 of this Privacy Policy, including agents and consultants. We entered into agreements with such service providers to prohibit them from using your Personal Information for other purposes other than the business purpose for which we engaged them.
• Marketing partners: We share Personal Information with our marketing partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing activities.
• Business partners and affiliates: We may share your Personal Information with our affiliates, companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm), for our business purposes and the entire Miele Group’s;
• Insurance companies: We may share Personal Information with insurance companies for purposes of offering warranty to customers;
• Business Transactions: We reserve the right to disclose your Personal Information in connection with the sale or transfer of all or a portion of our business or assets or rights relating thereto;
• Legal representatives, government authorities, law enforcement representatives: We may use and/or disclose your Personal Information with third parties, such as legal advisors and law enforcement, to enforce legal rights and comply with the law, to comply with an order from a court, state agency or other government entity or other competent authority, to comply with applicable law or regulatory action, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage and
• Other Legal purposes: We may use and/or disclose your Personal Data with any other recipient or party as allowable by applicable law.

4.2 “Sale” or “Sharing” of Personal Data

We do not sell Personal Data for monetary consideration. However, the below activities may constitute as “sale” or “sharing” of Personal Data under certain state laws regardless of whether an exchange of monetary consideration takes place or not. To opt out of the sale of Personal Information, please visit Do Not Sell or Share My Personal Information.

The categories of Personal Information that California Law may consider as having been “sold” or “shared” by Miele include: identifiers, commercial information, internet or other network activity, geolocation, and inferences.

We do not knowingly sell the Personal Information of consumers under 18 years of age.

4.2.1 Analytics and behavioral advertising

As discussed above, we use third party tools for services offered by Google (e.g., Google Analytics), Meta, and YouTube. These third-party tools collect data through tracking technologies such as cookies, pixels or plug-ins. We have entered into a data processing agreement with each of these service providers to prohibit them from using Personal Data for other purposes other than such business purposes for which Miele engaged them. Nonetheless, we do not have control over such third party’s use of your Personal Data. Please visit their respective privacy policies to learn more about their practices and available opt-outs. For Google Analytics, you can find their opt-out by visiting: https://tools.google.com/dlpage/gaoptout?hl=en-GB and downloading the Google Analytics Opt-Out Browser Add-on or visiting Google Analytics for Display Advertising of the Google Display Network at https://www.google.com/settings/ads/onweb/. Miele is not responsible for your use or download of any opt-out tools provided by Google or any third party.

Where we work with other companies to engage in behavioral advertising, these companies are often members of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative ("NAI"). These programs offer centralized locations where users can make choices about the use of their information for behavioral advertising. To learn more about the DAA’s Self-Regulatory Program for Online Behavioral Advertising and your opt-out options for their members, please visit (i) for website opt-out, https://www.aboutads.info/choices; and (ii) for mobile app opt-out, https://www.aboutads.info/appchoices. To learn more about the NAI and your opt-out options for their members, please visit https://www.networkadvertising.org/choices/.

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).

Please note that any opt-outs only apply to the specific browser or device from which you opt-out. Further, opting-out through the DAA or NAI only means that the selected members should no longer deliver certain behavioral advertising to you, and does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for the effectiveness of, or compliance with, any entity’s opt-out options or programs or the accuracy of their statements regarding their practices or programs.

Depending on your location, other opt-out mechanisms might be applicable to you. Please refer to our State-Specific Privacy Notice for more information.

5. Retention of Personal Data (our “Retention Policy”)

Unless otherwise stated in this Privacy Policy as a general rule, Miele retains your Personal Data for as long as reasonably necessary and proportionate to the original purpose for collecting and processing it. Your Personal Data will be removed and/or de-identified when your Personal Data is no longer necessary for such purpose. We may also need to delete sooner or retain your Personal Data for a longer period if we have a reason of doing so pursuant to applicable law, rule, regulation, or an order from a government entity. Please refer to our State-Specific Privacy Notice for situations where we are entitled to retain your Personal Data despite your request to delete.

How long we keep Personal Data can vary widely depending on the context of the services we offer. The following criteria are often used to determine the retention period: nature of the Personal Data, the context in which the Personal Data have been collected, the consequences for you and the existence of appropriate safeguards, such as pseudonymization.

6. Data security

We implement and maintain reasonable and appropriate administrative, physical, and technical security safeguards designed to help protect the security and privacy of the Personal Data you have provided. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of your Personal Information.

• To keep your Personal Data safe, we have implemented the following measures:
• Encrypt the transfers of data via our Website;
• Protect the servers on which your Personal Data is stored with passwords and appropriate (physical) security measures;
• Use of Transport Layer Security (TLS);
• Software development lifecycle Security (SDLC).

7. Your privacy rights

7.1 Please refer to our State-Specific Privacy Notice for disclosures and rights that apply to residents of the States with active consumer data protection laws, including the States of California, Virginia, Colorado, Connecticut, Nevada, Utah, and any other states with consumer data protection laws effective now or in the future.

7.2 Notwithstanding your state-specific rights, every user of our Website may request from Miele (i) information on the Personal Data we collect from them, (ii) access to an overview of such Personal Data, (iii) to correct, limit use, or delete their Personal Data, and (iv) to receive the requested information on your Personal Data in a portable manner. You can make such request by contacting Miele using the contact information provided in this Privacy Policy.

7.3 In order to fulfil your requests pursuant to the rights as stated above, we may request specific additional information from you to verify your identity. We collect and process such requested Personal Data for the sole purpose of enabling us to respond to your request.

7.4 Please be informed that when you exercise certain rights mentioned in Section 7.2 (e.g., the right to deletion), we may no longer be able to offer you the use of the Website or portions thereof (e.g., access to your Miele Account may be limited).

7.5 We will remove your Personal Data within the period required by appliable law after you asked for a deletion of your Miele Account, unless we are required to delete such Miele Account sooner under applicable law, rule, or regulation. Should you decide to delete your Miele Account, please note that you will lose access to the Personal Data, courses, documents, and other information in your Miele Account. Miele is not under any obligation to maintain a back-up of such information and Personal Data.

8. State-Specific Privacy Notice

Certain states in the U.S., including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights related to their Personal Data (or “Personal Information” as defined by privacy laws). More information on these rights and how you may exercise them is detailed below.

8.1 Your Privacy Rights

Although some of these rights apply generally, many of these rights will only apply to limited individuals or circumstances. To the extent that these laws apply, you may exercise the following rights:

8.1.1 Right to know and right to access

You have a right to know how we process and share your Personal Data, which is described in this Privacy Policy. If you have any additional questions, you can contact us at the information provided below. You may also have the right to request that we disclose certain information to you about our collection and use of your Personal Data. Once we receive your request and confirm your identity , we will disclose to you, where required by law:

• the categories of Personal Data we collected about you;
• the sources from which we collected Personal Data about you;
• the business or commercial purposes for which we collected, disclosed, “sold” or “shared” such Personal Data and the categories of Personal Data that we “sold” or “shared” about you and the categories of third parties to whom your Personal Data was “sold” or “shared”, by category or categories of Personal Data for each category of third parties to whom the Personal Data was “sold” or “shared”;
• the categories of Personal Data about you that we disclosed and the categories of third parties to whom such Personal Data was disclosed; and
• the specific pieces of Personal Data we have collected about you.

8.1.2 Right to correct

You have the right to request that we correct your Personal Data if you think they are inaccurate, taking into account the nature of the Personal Data and the purposes of processing of the Personal Data. Upon your verified request , we will use commercially reasonable efforts to correct your Personal Data and will direct our service providers to do the same.

8.1.3 Right to delete

You have the right to request that we delete the Personal Data that we have collected from you and retained, subject to certain exceptions. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need to keep such information if an exemption applies. Below is a list of such exemptions. Once we receive your verified request, we will delete your Personal Data (unless an exemption applies) and will direct our service providers to do the same.

Where allowable by law, we may deny your deletion request if retaining the Personal Data is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the Personal Data, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with applicable law, or otherwise perform our contract with you;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
• Debug products to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise their free speech or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.) or other applicable laws;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the Personal Data’s deletion may likely render impossible or seriously impair the research’s achievement if you previously provided informed consent;
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; and/or
• Comply with a legal obligation.

8.1.4 Right to Data Portability

You may be entitled to receive the Personal Data that you have provided to us in a structured, common and machine-readable format and to transmit it to another business or entity.

8.1.5 Right to opt out of targeted advertising or profiling

You may opt-out of our use of your Personal Data for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects.

8.1.6 Right to opt-out of sale to or sharing with third parties

You have the right to direct us to stop disclosing your Personal Data to third parties for monetary or other valuable consideration such as cross-contextual behavioral advertising. In case our activities are qualified as a “sale” or “sharing” of your Personal Data, you can request to opt out of the “sale” or “sharing” through our cookie policy and contact form https://www.mieleusa.com/c/contact-11.htm.

At any time, you can also use our cookie preference tools to manage what kinds of cookies and other tracking technologies you’re comfortable with. You can also disable cookies altogether by adjusting the settings on your browser. However, if you choose to disable some or all cookies, many parts of our services may no longer work.

8.1.7 Right to consent to the use of Sensitive Personal Data or right to limit use and disclosure of Sensitive Personal Data

State laws including Connecticut and Colorado provide residents with the right to consent to the use of Sensitive Personal Data before it is used.

California Law provides its residents with a right to limit the use and disclosure of Sensitive Personal Data. However, we do not currently collect, use or disclose Sensitive Personal Data triggering California Law’s opt-out requirements.

8.2 Other State Rights

8.2.1 California Privacy Rights

Pursuant to California’s “Shine the Light” law, California residents who share Personal Data with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their Personal Data (if any) for direct marketing purposes in the prior calendar year, as well as the type of Personal Data disclosed to those parties. If you would like to exercise this right, please use the contact information listed under Section 8.3. We note that without your explicit consent Miele does not disclose your Personal Data to third parties for such third parties’ own marketing purposes.

8.2.2 Nevada Privacy Rights

Nevada Law provides its residents with a limited right to opt-out of the sale of Personal Data following Chapter 603A of the Nevada Revised Statutes. Residents who wish to exercise such opt-out right may submit a request by contacting us via email at dataprotectionus@mieleusa.com . However, please note that we do not currently sell Personal Data triggering the statutes opt-out requirements.

8.3 Exercising your rights

You may exercise our rights mentioned above as follows:

• To exercise your rights to know, portability, access, delete or correct described above, please submit a request by either:
- • Calling us at 888-996-4353 (toll-free);
- • Emailing us at dataprotectionus@mieleusa.com; or
- • Visiting https://www.mieleusa.com/c/contact-11.htm.
• To exercise your rights to Opt-out of Sale or Sharing, Profiling, and Targeted Advertising, please submit a request by using the following link to our cookie policy and Do Not Sell or Share My Personal Information form.
• To exercise your rights pursuant to California's “Shine the Light” law, please submit a request by either
- • Emailing us at dataprotectionus@mieleusa.com; or
- • Writing us at 9 Independence Way Princeton, NJ 08540.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Data. You may also make a verifiable consumer request on behalf of your minor child.

Miele may reject data portability requests that are manifestly unfounded, excessive or repetitive, or where otherwise allowable by law.

The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data or an authorized representative. Such information or documentation may include:
- • Certain Personal Data about you that we have on file (e.g., postal address) or information related to the purchases you made on the Website.
- • Certain information or certification showing our authority or relationship to the person on whose behalf you are submitting the request.
- • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Where we are entitled or required to verify your identity under the applicable state privacy law, we cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you. In such case, we will inform you that your identity cannot be verified.

Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Data provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

8.3.1 Response timing and format

We will confirm receipt of your verifiable consumer request within ten (10) business days after receiving your request and provide information about how we will process it. We respond to a verifiable consumer request no later than forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. For requests under the California’s Shine the Light Law (see below), we will respond within thirty (30) days of receipt of your request.

We will deliver our written response by mail or electronically, at your option (depending on how you make your request).

The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Data that is readily usable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

8.4 Appealing Privacy Rights Decisions

Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted via email to dataprotectionus@mieleusa.com.

8.5 Non-discrimination

We will not discriminate against you for exercising any of your rights pursuant to Privacy Policy. Unless permitted by law, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

8.6 Minors

We do not sell the Personal Data of consumers we know to be less than 18 years of age, unless we receive affirmative authorization from the parent or guardian of a minor less than 18 years of age .

If you wish to remove the name or comments of your minor child from our website or publicly displayed content, please contact us directly at dataprotectionus@mieleusa.com. We may not be able to modify or delete your information in all circumstances.

If you wish to submit a privacy request on behalf of your minor child in accordance with applicable jurisdictional laws, you must provide sufficient information to allow us to reasonably verify your child is the person about whom we collected Personal Data and you are authorized to submit the request on your child’s behalf (i.e., you are the child’s legal guardian or authorized representative).

8.7 Notice of Financial Incentives

Use of Rebates is subject to the terms, conditions and limitations stated on the sign-up window as may be amended by Miele from time to time. You can also find such example terms on the Rebate Redemption section of the website.

The promotions provided to you under the Rebates may be deemed as a “financial incentive” under applicable laws. The categories of Personal Data we collect in connection with the Rebate Program include: first and last name, phone number, address, email address, and invoice information such as purchase date, purchase price, invoice number, model number, and serial number of eligible appliances, and where the products were purchased. We use the Personal Data you provided to us when you submit Rebates to send you relevant messages about your rebate.

We estimate the value of the Personal Data you provided to us in connection with the Rebates is based on the amount you spent and the expenses incurred by Miele in connection with Rebates. This value varies based on the amount of discount offered at the time of participation, the amount of products purchased and the amount of expenses incurred by Miele. Based on our good faith estimate, the value of the Personal Data we collect through Rebates is reasonably related to the value of the financial incentive offered to the participants of the Rebates.

9. Changes to this Privacy Notice

We reserve the right to amend this State-Specific Notice at our discretion and at any time. When we make changes, we will post the updated notice’s effective date. Your continued use of our Website and applications following the posting of changes constitutes your acceptance of such changes.

10. Contact Information

If you have any questions or comments about this notice, the ways in which Miele collects and uses your Personal Data described here and in the Miele Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under the applicable state law, please do not hesitate to contact us at:

Website Relations

Miele, Incorporated.

Phone: +1 888-996-4353 (toll-free)

Email: dataprotectionus@mieleusa.com

Postal Address: 9 Independence Way Princeton, NJ 08540

Website: https://www.mieleusa.com/f/us/contact-next-us.aspx

If you need to access this Privacy Policy in an alternative format due to having a disability, please contact dataprotectionus@mieleusa.com or 888-996-4353.

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can hardly be achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

https://www.miele.com/en/com/cybersecurity-5047.htm

Even if you're not quite sure: We will follow up on your request and contact you if we have any further questions.

Cookie Policy

Last updated: January 29, 2024

Miele Inc. (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

• Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
• Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimize them. This means that they are used to:

• Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
• Help us remember products that you have added to your shopping cart or notepad.
• Show you the quantity of products you have added to your shopping cart or notepad on the website.
• Remind us of your chosen language during the session, so that you can navigate our pages more easily.
• Analyze data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
• We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalized online advertisements.
• To provide you with personalized advertising and offers tailored to your interests and needs.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
• For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
• For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

• View cookies,
• Allow cookies,
• Disable all or certain cookies,
• Disable all cookies when closing the browser,
• Blocking cookies,
• Notify when a cookie is to be set,
• Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent and exercise your “do not sell my personal data” right under applicable privacy laws at any time with effect for the future, which we explain in detail in this cookie policy.

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier.

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 SAP Customer Data Cloud (formerly Gigya)

On our website we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Cloud can be found here.

3.2 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

3.3 Intershop Commerce Platform – Online Shop Professional

On our website for our Online Professional Shop we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.4 Neocom.ai – Buyers Guide

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.5 AccessiBe

On our website, we use a web accessibility tool provided by accessibe Ltd. 6 Hacylazon St5252270 Ramat Gan, Israel. In order to provide you with the web accessibility tool, we must use a technology named “local storage”, in particular, in order to restore the profile and specific configuration of a user. The local storage technology will only be used if you activate the web accessibility tool on our website. Please find more detailed information to accessibe Ltd. and data processing activities related to the use of the web accessibility tool on the accessibe website.

3.6 Further Details

Further details about the essential cookies that we use can be found in the table at the bottom of the page.

4 Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behavior (so-called analysis cookies). With these cookies we collect and store the following data:

- Frequency of page visits
- Search Keywords
- Use of website functions

Your data collected by means of the cookies is pseudonymized, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent.

You can revoke your consent and exercise your “do not sell my personal information” right at any time with effect for the future, by managing your settings in our "Privacy Preference Center".

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising.

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2 Akamai mPulse

Akamai mPulse enables real-time performance monitoring and analysis of our website and content by measuring performance characteristics of page loads and interactions. This will help us to improve our website and services for our users. For more information about Akamai mPulse, please visit https://www.akamai.com/us/en/products/performance/mpulse-real-user-monitoring.jsp

4.3 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users(Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

4.4 Hotjar

On our website we use cookies for analysis purposes that are provided and/or used by Hotjar Ltd (“Hotjar”), Dragonara Business Centre, 5th floor, Dragonara Road, Paceville St Julian’s STJ 3141 Malta.

Hotjar cookies are used to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. This is done to operate our site and provide visitors to our site with a better experience by providing us with insights on how visitors use our site. For further details, please see Hotjar’s support site.

You can control the use of cookies and tracking technologies through your browser settings.

Further details about all the individual analytics cookies we use can be found in the table at the bottom of the page.

4.5 Optimizely

On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.

For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.

For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/.

4.6 Dynatrace

We use the Real User Monitoring services provided by Dynatrace LLC, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA (“Dynatrace”). Dynatrace Real User Monitoring enables real-time performance monitoring and analysis of our website and performed user action. Dynatrace captures your IP-address, geographic region and URLs. These data will help us to understand how performed user action impact the performance of our website and to improve our website and services for our users. All personal data which may be captured by Dynatrace will be automatically masked for data protection purposes. For more information about Dynatrace, please visit

4.7 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found at the bottom of the page.

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behavior is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalized advertisements that are adapted to the needs of individual users. For this personalized advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent. You can revoke your consent and exercise your “do not sell my personal information” right at any time with effect for the future, by managing your settings in our "Privacy Preference Center".

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Meta / Facebook

On our website we use marketing cookie(s) provided and/or used by Meta Platforms, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook” or “Meta”).

Meta cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice (Section 3.6).

In addition, the Meta cookies enable Meta to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Meta cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyze user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines. These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Microsoft Ads Remarketing and Conversion Tracking

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft"). Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit Microsoft Privacy Statement – Microsoft privacy and choice.microsoft.com/en/opt-out

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brand surveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

5.5 OwnerIQ

OwnerIQ collect data about the products and services that people own, use or have shown interest in, and use that data to help advertisers and publishers (websites and mobile apps that provide products, services, content and media) provide relevant advertising and content to those people as they browse the internet or utilize an app on a mobile device. Further information about OwnerIQ's processing of personal data can be found here.

5.6 Trade Desk Pixel

On our website we use some services and cookies of The Trade Desk Ltd (“Trade Desk”), 10th floor, 1 Bartholomew Close, London EC1A 7BL, United Kingdom. Trade Desk provides a technology that helps us with digital advertising by a Demand Side Platform (“DSP”). In addition, we make use of Trade Desk ID (TDID) cookies, this is the main cookie and ID used to recognize web-browser profiles over time across sites. Cookies are small text files stored on your device when you visit websites. The cookies are used to recognise your device, remember preferences, and collect general usage information.

On the first visit to our website, you will be asked for your consent to the use of cookies. You can change your cookie preferences at any time by visiting our cookie settings page. Please note that disabling certain cookies may affect the functionality of our website and the relevance of the advertisements you see.

For more information, please see detailed overview of cookies of Trade Desk below or visit Trade Desk Privacy Policy (The Trade Desk - us - privacy).

5.7 Pinterest Tag

Our website uses the remarketing and conversion tracking tag provided by Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest tag, we and/or Pinterest track visitors of our website as well as the actions a visitor take on our website after seeing our Pinterest ads. This helps us to measure how effective our Pinterest ads are. In this context, Pinterest will receive information, e.g. that you have visit our website or that you have clicked on our Pinterest ads. If you are a registered Pinterest user, Pinterest can match the aforementioned information with your account Pinterest account. Please find more information about Pinterest and the Pinterest Tag on the Pinterest website.

5.8 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found at the bottom of the page.

6 Bloomreach Commitment

We use the Bloomreach Engagement solution from BloomReach, Inc. 82 Pioneer Way Mountain View, CA 94041, USA on our website for personalized advertising. By using cookies and other tracking technologies, we collect information about your user behavior on the website. The cookies contain a specific ID and can therefore be assigned to your user profile. We store the information collected via the cookies - insofar as we are authorized to do so on the basis of a separate consent - in your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

• Viewed products (incl. product category);
• Products in the shopping cart;
• Registration;
• Login;
• Subscribe to the newsletter;
• Checkout;
• Verified product information (e.g. energy label);
• View product data sheet;
• Updating the wish list;
• Interaction with the Neocom purchasing guide.

We only link this usage data to your (personal) user profile if you have given your separate consent to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-based online advertising.

It is possible that your data will be processed outside the European Union. In this case, we will take all necessary measures within the meaning of Article 46(2) of the GDPR to protect your data, for example by concluding the EU standard contractual clauses for the transfer of data between the EU and non-EU countries. You can access the EU standard contractual clauses here Standard Contractual Clauses (SCC) | European Commission (europa.eu).

We store this information (extended personalization) for this purpose for 2 years. The legal basis for this processing is your consent.

7. Do not sell my personal information

We do not sell Personal Data for monetary consideration. However, the use of Analysis Cookies and Marketing Cookies and related processing activities may constitute as “sale” or “sharing” of Personal Data under certain state laws regardless of whether an exchange of monetary consideration takes place or not. As discussed above in detail, we use third party tools for analysis services (e.g., Google Analytics) and marketing services (e.g. Meta). These third-party tools collect data through tracking technologies such as cookies, pixels or plug-ins. We have entered into a data processing agreement with each of these service providers to prohibit them from using Personal Data for other purposes other than such business purposes for which Miele engaged them. Nonetheless, we do not have control over such third party’s use of your Personal Data. Where we work with other companies to engage in behavioral advertising, these companies are often members of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative ("NAI"). These programs offer centralized locations where users can make choices about the use of their information for behavioral advertising. To learn more about the DAA’s Self-Regulatory Program for Online Behavioral Advertising and your opt-out options for their members, please visit (i) for website opt-out, https://www.aboutads.info/choices; and (ii) for mobile app opt-out, https://www.aboutads.info/appchoices. To learn more about the NAI and your opt-out options for their members, please visit https://www.networkadvertising.org/choices/. You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices). Please note that any opt-outs only apply to the specific browser or device from which you opt-out. Further, opting-out through the DAA or NAI only means that the selected members should no longer deliver certain behavioral advertising to you, and does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for the effectiveness of, or compliance with, any entity’s opt-out options or programs or the accuracy of their statements regarding their practices or programs. Depending on your location, other opt-out mechanisms might be applicable to you.

You can exercise your “do not sell my personal data” right under applicable privacy laws at any time by returning to this cookie policy and changing the settings above (disabling Analysis Cookies and/or Marketing Cookies).

8. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

9. To get further information

If you have any questions or comments about this Cookie Policy, contact us at dataprotectionus@mieleusa.com.